The Topmost Marketing Must – Know Your Target Market


Share on LinkedIn

Marla Tabaka, a life and business coach who helps entrepreneurs in achieving their business and life goals faster and smarter, just published an article on the 10 Marketing Musts in the Monday January 10th issue of Inc.

She lists these as:
Create a plan
Face-to-face networking
Cold Calling
Social Media
Guest blogging and inviting guest bloggers
Follow up with your list and past clients
Ask for referrals
Be consistent in your message.

She also points out that small business owners and solo-practitioners are notorious for ignoring marketing efforts. Her solution to this is an investment of 10 – 20% of the entrepreneurs time in marketing. Understanding the concern about losing revenue if this is done, but noting that revenues will increase as more time and resources are invested into the plan.

I totally agree with her conclusions if we make one fundamental assumption: The Topmost Marketing Must is to Know Your Target Market. Once you know who you are going after and fully understand and appreciate their wants and needs, the rest makes total sense.

For the entire 10 Marketing Musts please click here.

Republished with author's permission from original post.

Jim Smith
YCHANGE International
Jim Smith mentors entrepreneurial start-ups and counsels small to mid sized companies that are looking to expand or are under performing or under capitalized.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here