The TAS Group Announces Dealmaker Partner Network


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DealmakerR Partner Network to Fundamentally Change the Sales Effectiveness

The TAS Group makes the Dealmaker Sales Performance Automation platform
available to selected partners Huthwaite, InfoMentis, and Think! as the
industry standard for automation of sales methodology, process, and skills

SEATTLE – Sept. 29, 2009 – The TAS Group ( ), the world
leader in Sales Performance Automation, today announced the formal launch of
its DealmakerR Partner Network (DPN), an industry initiative to dramatically
improve the benefit customers receive from sales effectiveness investments.
Leveraging the Dealmaker Sales Performance Automation Platform
(, already in use by more than 15,000
sales professionals, the DPN is the first initiative of its kind in the
sales effectiveness industry.

By using the best-in-class sales methodology, process, and skills
intellectual property from the DPN Solution Partners and The TAS Group,
customers will have access to a comprehensive range of sales effectiveness
solutions. All delivered through the Dealmaker Sales Performance Automation
software platform, these capabilities offer sustained and predictable
improvement in sales effectiveness. The DPN is further augmented by
capabilities from additional partners to ensure that customers get the
complete solution along with expert sales training, integration and support

The DPN offers the following categories of partners:

. Solution Partners. Companies that have top-tier, market-proven
intellectual property that helps sales people sell more effectively. This
includes the sub-categories of:

o Sales Methodology

o Sales Process

o Sales Skills

. Authorized Resellers. Companies that have strong go-to-market
capabilities in their local market and are able to advise customers on the
best approach to their specific Sales Performance Automation requirements.

. Systems Integrators. Companies that have proven expertise in
integrating technology solutions into customer environments.

. Strategic Partners. Companies that provide enterprise-class CRM
applications, global social networks, sales productivity, marketing
automation and other capabilities. The open architecture of the Dealmaker
Sales Performance Automation platform facilitates integration with a wide
range of solutions to serve customers’ sales effectiveness requirements.

“It hasn’t been easy for customers to get the most from their sales
productivity investments. Bringing the best-in-class providers from the
sales effectiveness market together with leading CRM providers through the
Dealmaker Partner Network can radically change that,” said Donal Daly, CEO
of The TAS Group. “We’re proud to make our Dealmaker Sales Performance
Automation platform available to this initiative. We continue to invest
millions of dollars in the platform each year, and we’re delighted that
these high-caliber Solution Partners have chosen to invest in this program
to deliver more value to a broader range of customers.”

Alongside The TAS Group, the three founding Solution Partner members of the
DPN are:

* Huthwaite (, creators of SPIN Selling, and one of
the world’s leading sales training, coaching and performance improvement
* InfoMentis (, the global revenue collaboration
leader that helps companies sell the way their customers buy

* Think! Inc. (, the foremost provider of strategic
negotiation solutions

Additional DPN founder partners include Bee Group (, a
Dealmaker Authorized Reseller Partner, and Statera
(, a Dealmaker Systems Integrator Partner.
Strategic Technology Partners include Oracle,, and Microsoft
through their respective CRM partner programs.

“We’re excited about what the Dealmaker Partner Network means for our CRM
customers,” said Anthony Lye, senior vice president of CRM Products for
Oracle. “Bringing these vendors and capabilities together means our
customers will have a broader array of choices and a more comprehensive
sales effectiveness solution to complement their Siebel CRM and Oracle CRM
On Demand applications.”

“Sales effectiveness initiatives should make it easier to manage your
business to grow revenue. Combining the proven value of SPIN Selling, and
our other intellectual property with the Dealmaker Sales Performance
Automation platform, will enable us to further accelerate business growth
for Huthwaite customers,” said John Golden, CEO of Huthwaite Inc. “The
moment is right for the convergence of methodology, skills and process which
can now be achieved by combining our expertise and research-based
methodologies with the Dealmaker platform. We’re also very excited about
the ecosystem aspect of the Solution Partners’ cooperation which represents
real thought-leadership and customer-centered innovation within this
industry. This is a fundamental upgrade for the sales effectiveness

“The biggest challenge that our customers have is the significant amount of
human interaction needed to ensure adoption. By leveraging Dealmaker, our
customers will be able to shift their time from inspection to coaching,”
said Wendy Reed, CEO of InfoMentis. “This is an important development for
the sales effectiveness market. We believe the standard being set by the
Dealmaker Partner Network will become the ‘new normal,’ and the benefits
that accrue to customers adopting the sales effectiveness platform will be

“The sales effectiveness market has been crying out for collaboration and a
systematic approach to improving revenue,” said Brian Dietmeyer, CEO of
Think! Inc. “Working with the other DPN partners, we’re excited to be able
to bring our Strategic Negotiation solutions to a broader market, delivering
sustained and predictable revenue improvement through the Dealmaker Sales
Performance Automation platform.”

The benefit of the DPN to customers has also been recognized by analysts
that monitor the sales effectiveness industry. “This initiative from The
TAS Group leapfrogs what others in this market have done,” said Dave Stein,
CEO of ES Research Group, Inc ( “For the first time,
customers can leverage the value from multiple top-tier sales effectiveness
vendors’ offerings, all seamlessly integrated with the automation that we
believe is critical to long-term success.”

“Customers are increasingly looking for a well-rounded, on-demand system to
help them achieve their sales performance automation objectives, and the
Dealmaker Partner Network gives us the unique ability to offer them that,”
said Bruce Ellis, CEO of the Bee Group, Inc. “We now have a palette of
solutions to offer our customers, and do a more complete job of meeting
customers’ rapidly evolving needs, including virtual delivery, automated
coaching, objective metrics, skills training, all integrated with the CRM
system they’re already using.”

The TAS Group plans to expand the Dealmaker Partner Network in the coming
months to further round out its suite of capabilities. Companies that have
an interest in joining the Network are encouraged to contact the company to
enquire further and discuss their potential fit in detail.

About The TAS Group

The TAS Group provides Sales Performance Automation to companies that want
to achieve sustained, predictable and profitable revenue growth. It exists
to guide and motivate global sales teams to win profitable business faster
from target customers through a combination of methodology, process and
technology. The TAS Group has helped over 650,000 sales professionals
succeed and has global presence serving organizations in all major global
economies with native language speaking, culturally attuned sales
effectiveness experts, and solutions available in up to 14 languages. The
TAS Group delivers proven sales methodology and process with its Dealmaker
on-demand sales performance automation platform, which integrates with
popular CRM products from, Oracle, and Microsoft. The TAS
Group hosts and moderates the Sales 2.0 Network (S20N,, a global, virtual thought leadership forum to
discuss issues relevant to sales professionals in a Web 2.0 world. The only
sales effectiveness organization with continuous multi-million dollar
investment in its own methodology and technology R&D center, The TAS Group
is headquartered in Seattle, with international headquarters in Dublin,
Ireland, and Reading, England. Visit

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trademarks of their respective holders.

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