The Social Dynamics of Business IBM Style


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IBM is a 114 year old company – one that is remarkable in its ability to reinvent itself, to adapt to current business conditions. Here are some of the ways they are shifting from a 20th century command & control enterprise to a flatter, more collaborative, innovative, engaged and agile organization, one prepared to face 21st century challenges.

A quote for a recent IBM study sets the stage nicely.

67% of employees in mid to large organizations believe there are people in their company who could help them do their job better but, they don’t know how to find them or engage with them.

Well, Casey Hibbard has spelled out how IBM does this and more in her recent blog post:

How IBM Uses Social Media to Spur Employee Innovation.

This sort of open and collaborative organization is not just vogue, it is essential of a company is going to thrive in today’s fast-paced and increasingly complex business climate.


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