The Science Behind Social Media, Natural Language and Big Data (#Infographic)


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One of the biggest challenges in social media today – apart from ROI, depending who you ask – is that of natural language.

The art of being able to extrapolate intent (purchase), actions (influence), and outcomes (predictive analysis) offer just some of the reasons why technology companies like Jugnoo and others are working on deciphering this holy grail of online language.

The problem is, it’s a hell of a lot harder than it sounds!

It involves a whole lot of legwork, mind work, scientific work and work I’ve never even heard of, never mind hope to understand!

To give you an idea of just what goes into understanding the nuances of social media conversations and grabbing the nuggets from them, we created this infographic below.

And if you want to know more about the topics discussed below, and how they can help your business with lead generation in social media, there are two posts over at the Jugnoo blog you should check out:


Jugnoo Machine Learning infographic

Republished with author's permission from original post.

Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.


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