The Psychology of Selling


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Leigh Ashton is the author of iSell and head of The Sales Consultancy. She specializes in helping people incorporate psychology alongside technical selling skills – leading to positive changes to their attitude, their approach and their sales results. Leigh Ashton 12H

Leigh works with business owners, directors, managers and sales teams to identify and eliminate their psychological barriers, their internal limiting beliefs…and the reasons or excuses they use to rationalize their lack of consistently great sales. Once these deeper changes have taken place…they are motivated to incorporate positive new behavior’s on a long term basis. Leigh’s mantra is to leave people feeling inspired and motivated to take action!

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Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.


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