The Pedowitz Group’s Chief Revenue Officer, Debbie Qaqish, Addresses MBA Students at College of William and Mary


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Principal partner of leading demand generation agency shares insights on marketing’s new role in revenue

ATLANTA – (November 10, 2010) – Debbie Qaqish, chief revenue officer of The Pedowitz Group, the world’s largest and most experienced demand generation agency, addressed MBA students at the College of William and Mary last week about marketing’s new role in demand generation.

As a marketer on the forefront of the marketing automation phenomenon – first as a beneficiary and now as an advocate and expert – Qaqish is a nationally sought-after speaker on topics related to driving revenue through demand generation techniques, marketing automation technologies and the integration of sales and marketing.

Qaqish addressed MBA students at the Mason School of Business at William & Mary in Williamsburg, Virginia, on October 27, 2010 and broadcast her internet talk-radio show, WRMR-Revenue Marketer Radio live from the classroom the following day.

“The role of marketing is changing fast and these new responsibilities – those of the Revenue Marketer™ – are a new concept to even the most veteran of marketers,” said Qaqish. “It is exciting to share this knowledge and insight with the next generation of business leaders. I am honored to have the opportunity to share with them what I have learned throughout my career. This is an exciting time for marketers. There is a lot going on in the industry and a lot to talk about.”

“The MBA program at the Mason School of Business at William & Mary attempts to provide students with knowledge about cutting-edge business concepts and technologies used by the very best marketing firms in the B2B space,” said Ron Hess, professor at the Mason School of Business. “Debbie provided our students with an outstanding introduction to this newly emerging area of marketing and offered many real-world examples of how it is being used successfully in business. I can’t think of a more knowledgeable and engaging presenter. The students were very lucky to have had this valuable opportunity with Debbie. They are now well versed in marketing automation, which will provide them with a competitive advantage in a very challenging employment marketplace. We were very honored to have had Debbie as a guest speaker.”

About Debbie Qaqish
Debbie is a nationally recognized speaker, thought leader and innovator in the demand generation field with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth. As a principal partner and chief revenue officer of The Pedowitz Group, Debbie is responsible for developing and managing client relationships, as well as leading the firm’s strategic partnerships and alliances.

About The Pedowitz Group
The Pedowitz Group (TPG) is the world’s largest full-service demand generation agency. With a focus on delivering marketing and sales automation solutions, TPG drives sustainable revenue and return on investment for global clients. They enable clients to create and execute demand generation strategies and tactics that get results. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Comcast, Deutsche Bank, Intel and Palace Sports and Entertainment. For more information on how TPG can help you make a significant and measurable contribution to your company’s growth, visit or


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