The Pedowitz Group Focuses on Loyalty and Confidentiality in Rules of Engagement for Vendor and Partner Relationships


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Leading demand generation agency strengthens its reputation as trusted and respected industry leader with publicized set of ethical standards

ATLANTA – (February 23, 2011) – The Pedowitz Group (TPG), the world’s largest and most experienced demand generation agency, today publicized its professional Code of Conduct for vendor and partner relationships, further strengthening its standing as a trusted and respected industry leader.

The agency’s code of conduct is based on its core values of integrity, results, innovation, service and personal growth. The intent of these standard rules of engagement is to protect partner relationships and confidentiality while enabling TPG to take a vendor-neutral approach with customers, providing them with the technology that best fits their business goals and objectives.

“Everyone in the customer-partner-vendor chain should understand the relationships involved,” said Phil Fernandez, president and CEO of Marketo. “In a growing market like Revenue Performance Management, having resources like The Pedowitz Group helps clients make more informed decisions and ultimately be more successful. Transparency and integrity are essential to a successful partnership.”

“We value the strong relationships we have with our trusted partners and adhere to the highest standards of professional behavior and ethics when engaging with them,” said Jeff Pedowitz, president and CEO of The Pedowitz Group. “Sharing these standards lets our customers and partners know we have always operated this way, and we always will. Transparency is a big part of our culture and another way TPG demonstrates our role as thought leaders in the industry.”

Specifically, these ethical standards include:

Staying with the partner that brought us in. If a partner brings TPG into a client, under no circumstances will the firm switch to another partner to provide a similar service.

Not switching. TPG will not in any way help a customer switch from one of its partners to another partner.

Independent selection. If a client calls TPG directly and requests an objective and independent vendor selection, TPG will help the customer select the most appropriate technology for its needs.

Confidentiality. TPG will maintain the highest levels of confidentiality at all times, never sharing any information that is not in the public domain.

Avoiding all conflicts of interest. TPG will abstain from any relationship in which an explicit or implicit conflict of interest exists.

TPG’s complete code of conduct is available here.

About The Pedowitz Group
The Pedowitz Group (TPG) is the world’s largest full-service demand generation agency. With a focus on delivering marketing and sales automation solutions, TPG drives sustainable revenue and return on investment for global clients. TPG helps clients create and execute demand generation strategies and tactics that generate top line revenue. TPG coined the phrase Revenue Marketer® in 2009 and it is now a registered trademark of the company. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Comcast, Deutsche Bank, Intel and Palace Sports and Entertainment. For more information on how TPG helps clients become successful Revenue Marketers®, please visit or


Media / Analyst Contact:
Elizabeth Fairleigh
thE Connection, Inc.
[email protected]

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