The only 2 sources of competitive advantage


Share on LinkedIn

Jack Welch, the former CEO of GE, suggested there were only two sources of competitive advantage for businesses. Given his track record at GE – taking its value from $14bn to 410bn when he left in 2004 – he knows a thing or two about competitive advantage.

Competitive Advantage #1

“Learn more about your customers faster than the competition.”

What do you know about customers that your competitors don’t?

Competitive Advantage #2

“Turn what you learn about customers into action faster than the competition.”

How do you collect customer knowledge and provide it to the people that can take action?

Companies that master these two sources of competitive advantage stay ahead of the competition, they are the market leaders, they have customer cultures.

Our research shows they outperform their competitors on the metrics that matter – customer satisfaction, innovation, new product success and sales revenue growth.

How does your company perform?

Republished with author's permission from original post.

Christopher Brown
Chris Brown is the CEO of MarketCulture Strategies, the global leader in assessing the market-centricity of an organization and its degree of focus on customers, competitors and environmental conditions that impact business performance. MCS works closely with the C-Suite and other consulting groups to focus and adjust corporate vision and values around the right set of beliefs, behaviors and processes to engender more dynamic organizations, predictable growth, and customer lifetime value. In short we help leaders profit from increased customer focus.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here