The newly discovered subconscious experience and its vital role in Customer retention


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Subconscious experience

The subconscious experience is far beyond the traditional 4 P’s of marketing and has a dramatic effect on how customers perceive their experience.
In this one hour webinar led by Colin Shaw, author of three best-selling books on Customer Experience, Steven Walden, Head of Research at Beyond Philosophy, Dr Peter Jones, Chartered Psychologist and Fellow of the British Physiological society and Dr. Nigel Marlow, Consumer and Business psychologist, London Metropolitan University you will go through:

  • What is a subconscious experience.
  • How it positively or negatively effects the Customer Experience
  • How the subconscious experience effects Customers feeling of the Brand
  • New research techniques to uncover the subconscious experience
  • The implications on designing an experience
  • How understanding the subconscious experience can be used to improve
  • Customer retention and Customer acquisition.



Please click the following link to download our recorded session of the webinar

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Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


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