The Information Needs for Open Innovation


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What are the information needs of companies who are implementing open innovation?

I was recently asked this question in a client engagement. It led me to a series of other questions for which I share my reflections below. It is still work in progress so perhaps you can build further on this?

How can you filter out relevant information given the incredible amount of noise out there? At first, you need to figure this out which force project leaders to better understand what they are trying to achieve with the open innovation initaitive. Is it just a short-term project on a given challenge or is it part of a broader initiative to change the culture of the company? It is most likely a mix of both, but you need to decide which perspective that should drive your search for relevant information. If not, you will get lost.

How do you know if and when you have enough information to get started? My advice is that you should get started once you have a fairly good view of the bigger picture rather than waiting to have a full-blown, detailed overview. The business pace is simply too fast today to have the luxury to wait. Open innovation in general is also very much about experimenting with new approaches and documenting the following learnings (good as well as bad) anyway.

What is the best way to distribute the obtained information internally and with relevant partners? You got the information, but you also need a process in which you can share this with relevant partners internally as well as externally. This also applies to documenting what you learn as you move on with your experimentations. It is very much about having an information loop that allows you to process the information you have and add more relevant information as the project proceeds.

There are other questions, issues or challenges to consider on this topic. It would be great if you can share yours. Perhaps you can also point to other articles focusing on this topic?

Republished with author's permission from original post.

Stefan Lindegaard
Stefan is an author, speaker, facilitator and consultant focusing on open innovation, social media tools and intrapreneurship.


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