The Importance Of Owning Your Community


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Building a community around your company isn’t an easy challenge but offers the potential of long lasting benefits. I had a chance to speak with Elizabeth Quintanilla on the power of social business and the danger of putting all your eggs inside of someone else’s basket – specifically Facebook.

Here’s a quick video with Elizabeth on the topic:

In the her full presentation, Elizabeth covers approaches to building communities, different community types, and why you should consider building on a platform that you have control over. You can view the Slideshare deck below and hear more from Elizabeth on her blog and on Twitter (also, check out Elizabeth’s Marketing is in the Middle interview on the Spatially Relevant blog).

Thanks for sharing Elizabeth!

Republished with author's permission from original post.

Josh Duncan
Director of Product Marketing currently working at a software startup. Excited about product marketing, technology, customer experience, and the impact of social media and content marketing.


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