The History of Disruptive Innovations in B2B Marketing Illustrated by Eloqua and JESS3


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Release of Eloqua Engage for the iPad Aligns Four Disruptive Innovations

VIENNA, VA – January 12, 2012 – Eloqua, the leading provider of on-demand Revenue Performance Management solutions, and data visualization firm, JESS3, announced the release of “The History of Disruptive Innovations in B2B Marketing,” outlining innovations in communications, business processes, hardware, the Web and social that have shaken up the B2B industry. Simultaneously, Eloqua announced the availability of Eloqua Engage for iPad, a new app that brings together four of the most game-changing innovations for B2B marketers and sales professionals.

The History of Disruptive Innovations in B2B Marketing is the latest from the award winning collaboration of Eloqua and JESS3, which has produced some of the most popular infographics in the B2B industry. This infographic spotlights 26 disruptive innovations that have re-shaped B2B marketing, tying them to specific milestones – from the first tradeshows to the birth of smartphones. These are the innovations that profoundly influenced the way businesses reach, engage and educate buyers.

In the spirit of innovation and re-invention, Eloqua also announced the availability of Eloqua Engage for iPad, a new app that brings together four of the most disruptive innovations in B2B marketing – email, marketing automation, Revenue Performance Management and the iPad.

Eloqua Engage for iPad enables sales to email, track and record their interaction with prospects without being tied to a desktop computer or even a laptop. With the app, sales reps can quickly deploy customizable and trackable email templates pre-built by marketing, and access contacts within their database or add new contacts from their iPad. Individual sales reps can view email opens and click-throughs from within the app. Emails sent to existing contacts and new contacts are automatically updated in Eloqua’s marketing automation platform and customers’ CRM system.

“Looking through The History of Disruptive Innovations in B2B Marketing infographic, it’s exciting to see just how far our industry has come,” said Paul Teshima, Senior Vice President of Product Management at Eloqua. “But it’s also clear sales and marketing professionals need an innovation that ties many of these disruptive forces together. Eloqua Engage for the iPad does just that by giving sales and marketing the unfettered ability to target buyers easily, quickly and on the fly.”

Eloqua Engage for iPad is available in the Eloqua AppCloud store today. It’s also available for download from the Apple App Store.

About Eloqua
Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email [email protected].

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