The Four Lenses of Innovation – A Great Concept!


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The more, I learn about the Four Lenses of Innovation concept as developed by Rowan Gibson, the more impressed I get.

To be honest, I had not heard much about the concept and Gibson until recently even though this is not a new model for innovation. It has been battle-tested in the real world for many years by a great list of companies. The Gladiator GarageWorks by Whirlpool is an interesting example of the outcomes that the concept can bring you.

Here you get a short overview of the Four Lenses of Innovation:

1. Challenging Orthodoxies: Questioning deeply-held dogmas inside a company and inside an industry about what drives succes.

2. Harnessing Trends: Spotting patterns of change, which could substantially change the rules of the game.

3. Leveraging Resources: Thinking of a company as a portfolio of skills and assets rather as a provider of products and services for specific markets.

4. Understanding Needs: Learning to live inside the customer’s skin, empathizing with unarticulated feelings and identifying unmet needs.

The Four Lenses of Innovation is definitely a concept that corporate innovation teams should look into. Read more here:

Innovation’s Four Lenses (short article by Rowan Gibson)
Rowan Gibson’s website

Republished with author's permission from original post.

Stefan Lindegaard
Stefan is an author, speaker, facilitator and consultant focusing on open innovation, social media tools and intrapreneurship.


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