The final Purple Goldfish Top Ten List #20 (950-1,001)

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The 20th and last Top 10 List from the Project

We’ve reached the finish line for reaching 1,001 examples of marketing lagniappe. WYPG? is now out and it will soon be time to kick off the Green Goldfish Project (lagniappe for employees).

Here’s the top ten entries from the last crop of 50 examples:

10. #953. Submitted via e-mail by Lee Silverstein of Tampa Bay Job Coach:

Tampa Bay Lightning

tampa bag lightning STH jersey


The Lightning’s new program for their season ticket-holders is the first of its kind in professional sports. All full season ticket holders received a home game jersey with their respective season ticket commitments.

In addition to the sweater’s distinct look, a microchip is inserted in the sleeve, thereby allowing season ticket holders to be identified at concession stands and merchandise shops throughout the St. Pete Times Forum. By scanning these embedded sleeves, fans receive a 25% discount on all concessions in the arena and a 35% discount on all merchandise purchased at the Times Forum during Lightning games.

9. #959. From a YouTube video by Joe Pine called ‘The Experience is the Marketing’:

Steinway & Sons


Buy a grand piano from Steinway and they will stage a private concert in your home with all the trimmings:

– Wine and Cheese

– Professional Pianist

– Valet Parking

8. #988 was submitted by Vanessa Khedouri:

Rebecca Minkoff

rebecca minkoff morning after bag


Rebecca Minkoff bags all have an extra business card in them – it has a guy’s picture and on the back there is a ‘handwritten’ note that says ‘call me,’ signed by ‘Vincent’ with a phone #. When you call the #, there is a recording of a message from ‘Vincent’ – a guy with a sexy French accent – he also references his friend, ‘Rebecca’ (the designer) and her website. I love that touch and it feels personal!!

7. #977. From a post by inbound marketing specialist Ellie Becker at ER Becker Company:

State Farm

state farm lagniappe


Some years ago I went to get into my car in my parking garage to find it had been hit. A Good Samaritan had left a note on a scrap of paper on the windshield saying they’d witnessed the hit and run. They gave me the make, model, color and license plate number of the car.

I duly made a police report and informed my insurance company of many years, State Farm. The representative I spoke with obtained the police report and ok’d my claim less my $500 deductible, which I paid.

Several months later I received a call from State Farm’s investigations department asking if I had any documentation about the incident other than the police report. I had kept the original windshield note in my accident file and faxed a copy.

Six months after that, I received a check for $500 from State Farm. There was no explanation, so I called before depositing it to be sure there was no mistake. Here’s what I was told:

“When you gave the investigations department a copy of the witness’ note, they saw that the police officer had gotten one number of the license plate incorrect on his report. We were then able to track down the person who hit your car and go after his insurance company for reimbursement of your claim and deductible, which we refunded to you.”

WOW!! If that’s not a Purple Goldfish, I don’t know what is! I can’t tell you how many times I’ve told this story over the years.

The positive word of mouth has, I’m sure, gotten State Farm far more than the $500 that I never would have known about, were it not for their proactive, honest customer relationship building – not to mention their persistence.

6. #968. Submitted via e-mail by George Bradt of Prime Genesis:

Prime Genesis

Cover-Bradt_3E_Rev5


“We’re trying to do our own lagniappe with our app. When we complete a new job prep session to help someone create a 100-day action plan as part of a full assignment, we now ask the client if they have an iPad. If they do, we help them download our New Leader Smart Tools app. Pretty straightforward. The fun part comes if they do not have an iPad. In that case, I reach into my briefcase and pull out a brand new iPad, pre-loaded with the app, and give it to them. They don’t expect it. It’s immediately relevant. Not unique, but definitely rare. Authentic in that it’s completely in line with our whole concept of accelerating things to deliver better results faster.”

[Editors Note: George and his partners are pioneers in a concept called onboarding. His team works with new C-Level Executives to establish and implement 100 day action plans. He has been able to reduce the attrition rate of new executives from 40% to 10% and accomplish in 100 days what normally takes 6 to 12 months]

5. #994. Submitted via Facebook by Darran Miner:

imgresHertz



“A little extra. After I dropped of my Hertz rental car in Atlanta they offered to take me to the terminal in my car. I avoided the bus and it saved me about 15 minutes. He also knew the best location to drop me off – at a lower level curb side check in with no line.”

4. #993. Submitted via e-mail by Winston Faircloth from UPIC Solutions:

home


Hi Stan,

We first connected last year when I heard about your project on a marketing podcast. Since then, I’ve taken your concepts to heart within my own organization.

Our non profit IT organization provides application hosting, PC support and database management services to United Way organizations across the US. We have tried to find that little extra we could provide our members and several months ago we found it. We added an unlimited Microsoft Office online training subscription for every staff member at every United Way we support as our little extra when UW purchases our help desk package.

Thanks for your work and the inspiration it brings to us.

Winston Faircloth

3. #990 comes courtesy of Johnnie Walker:

johnnie walker blue custom engraving


Johnnie Walker
provides Complimentary Bottle Engraving at selected locations.

I came across the engraving kiosk at Grand Central Terminal in New York City.

If there’s not one within your driving radius, you can order by phone at 1.877.JW.BLUE.LABEL

2. #987 was submitted by Todd Adams:

Green Mountain Shoe Store

With every purchase you get to draw a ticket out of a bowl with a discount between 5%- 50% off! Of course most of them are 5% but it’s a great way to get customers excited and coming back!

1.#999. Submitted via e-mail by Bob Thompson:

Summit Bicycles

summit bicycles burlingame


I just visited Summit Bicycles in Burlingame and chatted with “Chris” who has been there many years now.

Chris is a good story all by himself. He started as a bicycle mechanic and learned the business from the ground up. Now he spends most of his time out on the floor helping customers. And he’s great. Very knowledgeable about bikes and approachable.

I confirmed they still give that free tune-up with all new bikes. If this service is purchased separately, it would cost $90. And it’s not just one tune-up a year. Bring your bike in as much as you like, there’s no limit!

How do they justify all this free labor? It keeps customers coming back, and provides some differentiation from Internet sellers competing only on price. Also, some tune-up customers end up buying parts if needed for repairs (the tune-up includes just service), or other accessories.

I bought my current bike a few years ago and it’s still in good shape thanks to Summit’s service. Every year in the spring I dust off the cobwebs and take it in for a tune-up. And usually end up buying a few other things too.

Next time I’m in the market for a new bike, I’ll buy it at Summit because they do more than just sell the bike. The free tune-up has both a real value ($90 x several years) to me, and is good business for Summit, too.

Click here for the first Top 10 list from #1 to 50 in the Purple Goldfish Project.

Click here for the second Top 10 list from #51 to #100 in the Purple Goldfish Project.

Click here for the third Top 10 list from #101 to #150 in the Purple Goldfish Project.

Click here for the fourth Top 10 list from #151 to #200 in the Purple Goldfish Project.

Click here for the fifth Top 10 list from #201 to #250 in the Purple Goldfish Project.

Click here for the sixth Top 10 list from #251 to #300 in the Purple Goldfish Project.

Click here for the seventh Top 10 list from #301 to #350 in the Purple Goldfish Project.

Click here for the eighth Top 10 list from #351 to #400 in the Purple Goldfish Project.

Click here for the ninth Top 10 list from #401 to #450 in the Purple Goldfish Project.

Click here for the tenth Top 10 list from #451 to #500 in the Purple Goldfish Project.

Click here for the eleventh Top 10 list from #501 to #550 in the Purple Goldfish Project.

Click here for the twelfth Top 10 list from #551 to #600 in the Purple Goldfish Project.

Click here for the thirteenth Top 10 list from #601 to #650 in the Purple Goldfish Project.

Click here for the fourteenth Top 10 list from #651 to #700 in the Purple Goldfish Project.

Click here for the fifteenth Top 10 list from #701 to #750 in the Purple Goldfish Project.

Click here for the Final Four list from #751 to #800 in the Purple Goldfish Project.

Click here for the seventeenth Top 10 list from #801 to #850 in the Purple Goldfish Project.

Click here for the eighteenth Top 10 list from #851 to #900 in the Purple Goldfish Project.

Click here for the nineteenth Top 10 list from #901 to #950 in the Purple Goldfish Project.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.

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