A few weeks ago, John Moore, from Brand Autopsy, wrote an excellent post on what really good marketing is all about. John comments,
“Really good marketing is, was, and will continue to be about getting the right message to the right person at the right time in the right way(s) to deliver the right results”
He continues by giving a couple of diverse but great examples before concluding:
“No matter the tactics and tools we use, really good marketing is just that … really good marketing.”
I can’t agree more. The tactics and tools might change. The purpose of marketing is not. And yet really good marketing is hard to do, or should I say hard to execute.
It requires some really good marketers who care as much about the latest marketing hype (the Quora of the day) as they do care about the process. Marketers who are maniacally focused on the execution part of the marketing strategy.
Marketers that execute deliver on the following:
- They usually start with the end game in mind, the company revenue model, and build their teams, plans, tactics and metrics accordingly
- They’ve mastered the art of project managing a wide range of internal and external resources, while ensuring that everyone within the organization is prepped for the next campaign
- They don’t stop their efforts with the launch of the campaign. They focus on the entire buying process
Ultimately a great marketing idea will only be a good one if it gets executed precisely and deliver the right results.
Image Credit: Flickr
