The Best Marketing Automation Companies for January 2010 Now Ranked by


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Tuesday, January 19, 2010 — is always seeking to provide
businesses with rankings of vendors that provide the most current online
marketing strategies. recognized marketing automation as a
current trend in the internet marketing industry. In January 2010, they
released the first rankings of the best marketing automation companies. has announced the release of the first rankings of the best
marketing automation firms for January 2010. This current internet
marketing trend has been recognized by the independent authority on search
vendors, and businesses are looking to the best vendors to help automate
marketing processes. These firms alongside hundreds of others were
evaluated by an experienced research team. Once their findings were
complete, the information was compiled, and a list of the top marketing
automation companies was released.

Marketing automation firms provide tools that automate specific aspects of
the marketing process including customer segmentation, customer data
integration, and campaign management. This industry has developed from
auto-response emails when a customer sends in contact information to contact
when customers take specific actions on the site. These systems developed
from being an aspect of customer relationship management systems to being a
vital aspect of doing business.

The best marketing automation firms for January 2010 are:

1. Net-Results

2. Marketo, Inc.

3. Loopfuse

4. Aprimo Inc.

5. Eloqua

6. Pardot LLC.

7. Manticore Technology

8. Neolane

9. SilverPOP


The evaluation team at has studied the many different components
of marketing automation firms. Based on this information they developed
evaluation criteria to compare vendor results. These criteria include: ease
of use, implementation time, API, support, and integration. To go one step
farther, the team contacted at least three clients of every vendor analyzed
to ask about their overall experience. They are asked questions such as,
“Does the software support integration with other applications?” and “What
types of features are included in both entry and premium levels of the

To learn more about the best marketing automation agencies, visit:

Marketing automation firms that would like to be considered for ranking,

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