The Value of Continuous, Insights-Driven Agent Feedback


Share on LinkedIn

Customer experience is a dynamic journey best served by systems, workflows, and agents that continually improve. The most successful organizations set up the contact center for ongoing feedback and capture knowledge as it grows and changes. Continuous training is delivered in bite-sized sessions, incorporating both technical knowledge and personal skills development to deliver better customer service.

So, how do you create a contact center environment that both motivates agents and enables great customer experience?

Supervisor/Agent Engagement = Higher Agent Empowerment

At Bright Pattern, we believe in the agent empowerment model, which means giving agents the tools and technology they need to succeed. The same goes for supervisors—successful coaching and training requires having the right system to turn team insights into real feedback that agents can use.

To empower agents in your contact center operations, we recommend a full-circle approach, in which supervisors continuously do the following:

– Use quality monitoring tools to watch and engage with agents during their interactions
– Get broad overviews of team performance via real-time metrics and wallboards
– Analyze overall performance over time via reports
– Give both real-time and ongoing feedback to agents on successes and what needs improvement
– Incorporate successful interactions into best practices and training examples

Turn Insights into Feedback

Providing timely, constructive feedback is one of the most impactful ways to empower agents in your contact center operations. Real-time tools such as customizable wallboards consolidate individual and team metrics, as well as provide experiential feedback from customers. With instant insights on what works best, agents can take immediate action to improve their own performance. Giving agents more autonomy to fine-tune their skills and improve results helps keep employees motivated and engaged.

Supervisors, too, should look at metrics not just for past performance reporting, but to spot examples of successful interactions that can be captured, translated into best practices, and shared with agents. Continually helping agents to improve reinforces the notion that the company values them as employees.

How Everyone Benefits

Customer experience hinges on empowering agents with the right training, tools, and service model. When your contact center operations revolve around the agent empowerment model, the benefits reach everyone—supervisors, agents, and customers alike.

For contact centers, these benefits are just the tip of the iceberg:

– Improved agent productivity
– Reduced agent churn
– Reduced operational costs
– Improved service levels
– Greater customer satisfaction (CSat)
– Higher Net Promoter Score (NPS)

Get Started

Bright Pattern’s omnichannel contact center software helps empower agents with unique tools that facilitate better conversations, boost agent performance, and deliver higher returns in customer satisfaction and agent engagement. Having a unified and powerful agent desktop helps to keep supervisors focused on teams and agents focused on customers.

Invest in your agents and reap the operational benefits. Learn more by downloading our e-book.

Shelby Faris
As the Marketing Manager at Bright Pattern, my main goal is to increase awareness on the growing benefits of cloud-based technologies in the contact center industry.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here