The truth about sales enablement (infographic for #SESummit)


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I’m fast starting to believe that one of the most important things B2B marketing teams can do in 2014 to support accelerated sales objectives is to develop and execute on a more aggressive, integrated sales enablement program.

I’m not talking about developing more collateral or providing more lists.  I’m talking about a truly integrated, one-view-of-the-buyer’s-journey approach to the sale.  Sales & marketing working as one to accelerate velocity and conversion of qualified prospects & opportunities through to close.

How this manifests itself will differ by company.  I highly encourage you to check out next week’s Sales Enablement Summit from Demand Metric.  Totally online, free registration, plus even if you can’t attend part or all of the live event you get access to on-demand sessions plus more than 80 sales enablement tools, reports, templates, etc.  Whether you’re ready to build a sales enablement function, want to refine what you’re already doing, or if you just want to find out what all the fuss is about, I highly recommend signing up.

Love this infographic as well summarizing some of the key points from a recent Demand Metric study among B2B sales & marketing professionals.


Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.


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