The Role of a High-Quality App Experience in Driving Customer Loyalty


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What are mobile phones? They are mobile supercomputers that are now a critical part of most people on earth, helping them streamline all vital aspects of their day to day lives. Today smartphones serve as the central hub to enable not only communication, but also banking, social media, official communication, and so much more, it is understandable that users have come to demand and expect similar levels of convenience and personalization in not just these run of the mill functionalities, but pretty much everything that their smartphones allow them to do.

This expectation extends to companies providing e-commerce services as well. When a customer lets you in on their device, investing not only their valuable time but also their trust as they download and engage e-commerce apps. Such faith and investment by the customer necessitate that e-commerce companies reciprocate in at least equal measure. Also, by that, we mean that retailers and e-commerce businesses with mobile apps must provide only the highest quality app experience — one that is based on personalization and absolute convenience. It will serve a variety of purposes in the larger scheme of things, such as simplifying the purchase journey, ensuring seamless checkout, and more, but perhaps none as crucial as fortifying exceptional levels of customer loyalty. Here are some ways you can do that as well.

1. Optimize app visibility:

App store optimization (ASO) operates on the same principle as the one that drives SEO, something you are likely to be familiar with. For apps, ASO can be achieved by things like using a straightforward name; making the proper use of the app description; utilize visually charming and self-explanatory screenshots in the listing; and more.

2. Excellent app design:

One can’t deny how sturdy design is! So, be sure to inculcate appealing images, easy to read font for the text, and consistent branding across the entire app. If you want the customers to flock to your app, it is also vital that they are served with an app that is enchanting to look at and makes generous and creative use of distinctively visual elements to showcase products as they deserve to be.

3. Push notifications:

Provided that push notifications are appropriately personalized, and therefore they must offer immense potential to make every customer of the business feel genuinely welcome and unique — and that too without needing to invest an extensive amount of effort in it. They can be used to push a specific product, inform customers about any ongoing sales, or merely urging the ones who haven’t engaged with your app lately to visit your app.

As you can see — an app that delivers a superior experience to customers stands to address a variety of issues that both the business and users face and, consequently, drive customer loyalty. Furthermore, eCommerce mobile application development, when done right, can quickly help you establish customer loyalty and then move on to focus on their retention as well. Also, that’s the whole point.

Mrunal Chokshi
Mrunal has been actively involved in Internet marketing for more than 10 years. His knowledge and experience motivates him regularly in contributing through writing on technology topics.


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