The Many Ways In Which Big Data Is Transforming The Events Industry


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The world today is brimming with a variety of technologies that you wouldn’t have even dreamt of a few years ago. In this crowd of modern technologies, there’s one name that has managed to stand out from the crowd owing to its sheer prowess to transform businesses like never before — big data. So potent is big data that you’d find it challenging to name even one industry that isn’t making use of it. Also, why not? A majority of people in the world today are dependent on the digital ecosystem for various things in their day to day lives and thus, end up generating a massive amount of data. This data is invaluable for any business that wishes to leverage it.

Benefits of Big Data For Events
Photo by Lee Blanchflower on Unsplash

Similarly, it presents immense potential in the context of event management as well. We can’t tell you just how many businesses operating in this space turn to big data to deliver high-quality events, no matter if it is a simple meeting, a fundraiser, or a conference. Big data allows event managers to utilize every bit of data generated, including stuff like session behavior, attendee demographics, and more to extract crucial insights to empower their business further. Let’s take a closer look at exactly how big data stands to help the event management industry.

  1. Enhance engagement in real-time: There are often instances that certain aspects of an event are unable to garner as much attention and engagement as others. To that end, big data can empower event organizers to gauge what is driving engagement among attendees with other facets of the event and then leverage it to channel it towards the seemingly ignored ones.
  2. Analyze data collected from different tools: It is now pretty standard for events to make use of things like RFID, NFC, beacons, and more. With big data, it becomes easier to carefully scrutinize the data gathered by such tools and get an in-depth understanding of attendee behavior at the event. The insights thus gained can help event managers to put together better occasions in the future — ones that don’t suffer from the same issues as the older ones.
  3. Crowdshaping: The ability to gather and analyze data in real-time can be used for what is known in event circles as crowd shaping. Essentially the process controlling and influencing the crowd density at an event, it allows you to ensure that attendees at a particular event have a successful experience. Case in point, if a presentation at the conference is expected to begin, but there’s still scope to accommodate more people in the venue, the conference’s attendees can be sent a push notification to let them know about it.

Therefore, to conclude, one cannot afford to deny that even the most seemingly irrelevant bit of data you collect about your events’ as well as their attendees can change the direction of your business and its growth trajectory. However, for that to happen, you will need an event planner web application with big data integrated into it — this way you can avail all the benefits above and so much more in absolutely no time at all.

Mrunal Chokshi
Mrunal has been actively involved in Internet marketing for more than 10 years. His knowledge and experience motivates him regularly in contributing through writing on technology topics.


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