The Key Tips to Improve Mobile Apps Personalization


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Mobile Apps Value

The mobile phone has absorbed the functions and features of many devices and replaced them once and for all. Standard features of every smartphone include a clock, an alarm, contacts, and calculator, calendar, compass, not to mentioned radio, dictaphone, scanner, screen recorder, maps, mail, notes, and even image organizer.

This great technology development has led to impressive progress in coding, developing and embodying ideas just to simplify everyday life. Mobile apps are free and available at the Google Play and App Store anytime, anywhere. Basically, any user can download the needed application within several second and use it forever.

Sure, the most popular and, actually, the most usable apps would be Google Assistant, Evernote tasks organizer, online music storage SoundCloud and messenger WhatsApp. But there’s a number of other mobile apps designed for every niche, profession and even hobby.

Mobile Development: Expectations vs Reality

The invention of the smartphone has started the revolution in mobile app development offering to users mobile opportunities of any kind. To think about it, designers, musicians, artists, photographers, sportsmen, business and tech community can find a practical app to organize or simplify their activities. The mobile development industry keeps on improving and spoiling users with new, upgraded features to maintain interest and bow customers’ demands.

Five years ago, smartphones could offer features that they give now. According to Statista, the level of supply and demand has changed. In 2019, mobile apps users expect high-quality design, interface simplicity and several effective features in one app. Following this point, if a mobile app doesn’t meet basic needs and expectations, it surely can’t compete on the market and win people over.

At some point, user experience (UX/UI) design has shifted the priorities and put customers’ preferences and feedback in the first place. This is the very reason why the majority of mobile designers and developers have changed their work priorities and values. Tendencies show that mobile development became more customer-oriented than ever before.

UX/UI has adjusted according to social needs. Every time a user opens a device, he or she interacts with touch screen, windows, pointers, icons, scroll bars, and menu, the design has to be easy to learn, eye-pleasing, and user-friendly.

All of it is extremely important in mobile development in general and especially in the gaming industry. A user being a potential consumer makes a decision to buy an app basing his decision on the demo version UX. In most cases, expectations meet reality, but users’ disappointment is very common as well.

Of course, users expect high-quality applications that involve professional graphics, speed, the absence of bugs, and 24/7 customer support. Additional features give more value to products and attract the attention of the target audience.

Tips to Make Mobile Apps Personalization Better

Our digitally-oriented generation has different needs and habits, no wonder that mobile app development offers the most professional services and products to a demanding audience.

UX/UI made it possible to implement voice and touch recognition as a part of using a mobile device. For sure, it is a big deal when it comes to personalization. It’s not a secret that Apple products have the feature of face recognition technology for advanced safety measures. It’s a matter of time when mobile devices start defining not only speech recognition but human emotions as well. For example, a smartphone could define a task or appointment as urgent, only because it sounds urgent and important, based on voice recognition.

Practice and user experience is the ideal way for improvement; it’s surely impossible without positive and negative feedbacks that, as a result, select best mobile user experience practices. Competition level on the market and a bunch of brand new, different mobile apps coming out every day, caused the need for personalization. In order to be distinguishable among the rest of competitors, mobile app developers and designers have to come up with exclusive features to become the first ones for the audience.

To simplify the process of mobile app personalization, it’s better to follow easy tips.

Tip #1 Push Notifications Option

This is one of the most effective options for app personalization. Inserting details such as location, time, date, type of and its description serves personal assistance in a mobile phone that reminds about all the important things.

Tip #2 Personalized Marketing

Unlike the push notification, personalized mail marketing selects the information according to personal interests and picks. This way, a user receives the helpful information that relates to his or her previous search, without unnecessary new emails.

Tip #3 Saved Last Action Option

Many users test several applications at the same time and tend to forget about them. Every time a user gets back to an app, it is a great option to pick up where left off. For instance, Netflix app suggests watching TV series or a movie from the exact minute, when a client left it. This is a beneficial and “thoughtful” tip for mobile app personalization.

To sum up

UX/UI has opportunities for further development. This technology is about to be upgraded to recognize the context of every voice and typed message for one simple reason: context matters. There’s a huge difference between simple text message and a message that includes stressed words, defining the needs, priorities, and choices of a user.

Mobile app personalization is a step forward on the way of UX/UI improvement and getting closer to customers.

Sophie Zoria
Sophie Zoria is a content marketing specialist providing services for mobile app development, virtual reality, and design companies. As a marketer and writer Sophie shares her thoughts and insights with readers. You can follow Sophie on Twitter via @SophieZoria.


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