The Future of E-Commerce: Best Predictions for 2020


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With technology constantly evolving, we are marching towards making new signs of progress. In order to run a business that is successful, most business owners like to stay on top of their game and trends. This helps them understand what customers are looking for. A new business that embraces new changes allows itself to grow. It is also able to save more money, become efficient and encourage creativity. 2019 has seen a whole range whether it comes to customization or social media marketing. However, 2020 is going to be a year of new changes and innovations. On that note, here’s a look at some of the best predictions for the year 2020.

Product Customization Is Next In Line

Customization of products has always been immensely popular with most customers since they are always seen as a symbol of higher standards and luxury. Since most people can easily acquire the same kind of product almost anywhere, most customers are easily attached to them. New stores are arriving each day with plenty of options needed for customizing all of their requirements and purchases. These stores also allow customers different ways of tailoring products so that specific needs are met. This could include new color schemes, embroidery, and monograms.

People Will Choose to Buy Through Social Media

eCommerce and social media will come together very soon. Because of this, people will expect a more streamlined method of shopping. This will gain more momentum as many platforms will launch the latest shopping features. New data and stories have also suggested that since eCommerce is constantly growing, Pinterest, Facebook, and Instagram will take charge and become the ultimate place for people to make the sales.

Making consumers switch from social media apps to shop has been a big barrier to getting those sales. But that is certainly changing with how people have shown interest in products on Instagram and other social media platforms.

Omni-Channels Will Take Over

Experts have also suggested that the omnichannel experience will take over in the year 2020. This will become possible only because of the current consistency that exists between various channels, social media, websites, the marketplace, stores, etc. The latest studies have also said that most Americans prefer to buy products online instead of going all the way to a store. While those who said that they would prefer the in-store experience, also expect to hear good reviews about the brand on the internet before they actually visit the store.

Customer Service Will Have More Value

Since more shoppers prefer to buy products online, the value of customer experience has grown massively in the past couple of years. In fact, whenever you message a brand on their Facebook and Instagram, you also expect them to get back to you. In fact, if they don’t, you stop trusting the brand and eventually stop buying their products. According to several types of research, customer experience happens to be a prime factor when it comes to purchasing new products. In fact, 2020 is going to be that year when people will begin to prioritize customer service. More online sellers will reduce all of their first reply response rate and the bar will be raised much higher. Not only will it become the biggest selling component of 2020 but take over the future of internet marketing.

Same-Day Deliveries

With Amazon setting high standards with its speedy delivery skills, there is a high expectation that the industry will move towards 1-2 day deliveries very soon. This not just takes good care of the shopper’s needs but also instills a sense of trust. Experts and market analysts have said that if a product is delivered within a day or two, the customer will always want to pick products from that particular brand or website compared to other options.

More Private Labels

Private labels these days have more value when you compare them to low-end markets. Things have changed a lot in the past couple of years and the growth in private label product sales have hit the roof. For most customer brand goods, manufacturers who have taken up more space required for more than a century could end up in some real trouble. In European countries, a rise in private labels has led to more profit in their profits.

More Subscription-Based Sales

With the year 2020 coming in, more and more people are interested in subscription-based products. Earlier this was seen as a fraud but now this has become immensely popular. In fact, 15% of most online shoppers have shown a significant interest in e-commerce services in the year 2018. Even though this figure can be attributed to the growing presence of capital investments within the field, a good business model won’t always have the merits. It is not just an easy method but also an affordable one to get personalized items right at the doorstep within every month.

Using Predictive Analysis

Most retail businesses are considered to be a great spot since they can always collect enough data. The challenge often occurs when they have to analyze it and use it for finding solutions to all of their problems. The growing popularity of finding new ways that data can easily be leveraged is supposed to create a much better avenue for putting its data to users. Big data always allows its retailers to study all the behavior trends of consumers and hence create a chart of what can be expected in the future. The data may also be used to personalize their customer experience while addressing their requirements based on how far their sales have gone.

With the new year coming in, there are so many new styles and techniques you can try to boost your sales and grow your brand. Even if it’s the chat-bots or even marketing channels, new chances and opportunities are everywhere. Every marketer, in fact, should take up the chance to double down what can work. Therefore, always make sure that you are updated with what is trending. Be ready to explore, experiment and you will certainly see yourself grow.

Vinod Janapala
Vinod Janapala - Product (SaaS) Marketing & Customer Analytics Lead. Vinod is keen on such topics as Marketing, Customer Experience, SaaS Challenges, and Personal Growth.


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