The Future of Customer Experience – Part 3


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By: Chris Travell

In the future, CE programs will have to be more of a dialogue, and the dialogue needs to be relevant to the customer.  The days of a one way monologue where we take information from customers without giving anything back will be a thing of the past.

This, and other thoughts, are in this week’s posting of the future of customer experience.  Let me know what you think.


Republished with author's permission from original post.

Chris Travell
Chris Travell is VP, Strategic Consulting for the Automotive Group of Maritz Research. He is responsible for working with Maritz' Insight Teams to further the understanding and application of the firm's automotive research. He has appeared on numerous television programs and is often quoted in Automotive News, Time, USA Today, Edmunds, Detroit Free Press, The Globe and Mail and various other publications in regard to issues related to the North American automotive industry. He is the principal contributor to The Ride Blog, Maritz Research's automotive blog.


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