The Five Must-Have Pages on Your Site: Most Essential to Your Website’s Success


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With today’s modern world, having a website is a very crucial part of having a business. There is a certain expectation for any sort of business to have some type of online presence. Having a website means that the business is accessible to customers and that they can find you at any given time, even beyond business hours, at their own convenience. At its simplest, a website provides you with the quickest and easiest way of communicating everything that your customer needs to know about your business, as well as promoting it at the same time.

Every business website is made to cater specifically to the type of business that you have, however, potential customers also have a certain set of standards when looking at the said site, like an overview of your business, contact information, etc. Although each page on your website is important, five must-have pages on your site should remain at the forefront that should ensure your site’s success.

Enumerated below is the list of the top five must-have pages on your site that are carefully identified and explained to achieve your desired goals for your website, and ultimately your business.

Five Must-Have Pages on Your Site

1.The Homepage: The homepage is usually where visitors of the website, in this case, your potential customers, get their first impression of the business since it’s the very first thing that they see. They would want an easy way of navigating your site. You should create and layout your homepage, keeping in mind that you want to communicate the objectives of your business to the visitors in a simple and understandable way.

As the owner, you want to ensure that visitors are attracted to the brand that you are promoting. Your homepage should be able to leave a positive mark on the visitors to gain more customers and possibly raise brand awareness.

2.The About Page: The About page is where you elaborate on the company’s vision, mission, goals, objectives, and as well as the company’s accomplishments. The key point to have on this page is that you want the visitors of your website to relate to your business cores and values. While crafting this page, you should keep in mind what the needs of your audience are, all the while letting your business shine through.

Storytelling is focal in this page. You want the visitors to like your business. You want them to join and share your brand with other people. You don’t have to overcomplicate this page. You must be relatable, at the same time letting the visitors feel that you are confident with your business and the products or services that you offer.

See here some great about us page examples.

3.The Products or Services Page: The products and services page are the heart of your website. You want to convert a site visitor into an avid customer. With this said, you would want to devote a substantial amount of time in cultivating this page for this conversion to happen. You should be a stickler for details as regards to this page.

When constructing the product or service description, you would want to sell the benefits of what you offer, not the features. Highlight what your product or service would do to the customers. Product photography can also play an essential role in promoting your products, and when applicable, a short video to reinforce the visual experience. Bear in mind that you want to entice visitors of what you are offering, make them a frequent buyer or customer, and quite possibly make them share all about your business with other people.

4.The Blog Page: The Blog Page is where you can distinguish your business from other competitors and display your knowledge and experiences in relation to your brand. You can acquire the trust and admiration of your visitors and customers through this page by having a well-organized blog that shares a behind the scenes look of your products or services, or by recording a testimonial video of a happy customer. Refrain from using every blog to sell your products or services, instead create a blog that not only promotes what you’re offering but will also serve as an inspiration to the visitors.

This page is also a major platform for your entity to interact with its visitors and customers. This includes the latest updates and trends of your products or services and includes customers’ FAQs. This Frequently Asked Questions section of your blog page will tell everyone what they commonly need to know. This will help you save time and energy in answering the same questions on a one on one basis.

5.The Contact Page: The Contact Page always contains the most significant information on your business website. You should always take into consideration that the site’s visitors would want a way to communicate and reach you as it relates to your products and services. It opens a gateway to not only understanding the wants and needs of your customers but also accepting critical feedback that will help you improve your products and services.

Depending on the type of business you are undertaking, it is important to post the brand’s phone number, email address, and physical mailing address on the page. You can consider your contact page as a support tool in delivering outstanding service and in conveying accurate information as well. Using a Call to Action or “CTA” like “Call Us”, “Talk to Us”, “Leave Us a Message to Get in Touch”, etc. can also help in relaying to your customers that they have your undivided attention and that you are ready to assist them at all times.

You want your contact page to be simple and easily accessible. This page is where you would be able to prove yourself to the customers since this is the exact spot where the customers set their expectations.

To wrap everything up, your business website is easily accessible to everyone in the world, make sure to have these five must-have pages on your site for you to optimize your business website properly!

Vinod Janapala
Vinod Janapala - Product (SaaS) Marketing & Customer Analytics Lead. Vinod is keen on such topics as Marketing, Customer Experience, SaaS Challenges, and Personal Growth.


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