Service resolves an issue, addresses a need, delivers the result you expected in the first place.
Experience goes beyond. It creates lasting impressions, shareable moments, lifetime reminders.
Both are important components of managing customer relationships. They can be impressively good, or decisively bad.
Neither is exclusive to paying customers. You can deliver great service to prospects, and lasting experiences to just about anybody (both those who can eventually pay you, and those that will impact others).
Service is what customers expect. Experiences are what they discover, unexpected, lingering, sustainable – in good ways and bad.
Are you delivering great service, or creating lasting experiences?
