TFC Changes Name to VeraCentra; Launches First On Demand BI Solution for Marketers


Share on LinkedIn

NAPA, CA – November 9, 2009 -TFC Inc. today announced the immediate change
of its company name from TFC Inc. to VeraCentra. Effective today, this new
corporate identity reflects the company’s ability to provide intelligent
software and marketing services to help marketers succeed in highly
competitive environments.

VeraCentra today also announced the immediate availability of VeraCentra
Intelligence, the first on demand business intelligence (BI) solution
designed specifically for marketers, and a primary component of VeraCentra’s
new on demand marketing software suite. Comprised of three unique
configurations-VeraCentra Intelligence, VeraCentra Complete and VeraCentra
Collaborate-VeraCentra’s on demand suite provides a fast and affordable
analytic solution to help marketers make smarter decisions. The marketing
software expands to include a multi-channel platform that enables targeted
campaign delivery in any channel. With VeraCentra intelligent solutions,
marketers can optimize the ROI of every marketing dollar, retain valuable
customers and acquire profitable new customers.

“Marketers who measure the impact of their customer intelligence say that it
not only boosts campaign specific metrics, but also improves customer
acquisition, retention and satisfaction, as well as revenue, profitability
and customer value,” wrote Dave Frankland of Forrester Research, Inc. in a
recent independent report, The Intelligent Approach To Customer Intelligence
(October 2009). “Yet, the majority of firms still struggle to fully
understand their customers and leverage their customer data as a strategic

“Most companies are not structured in a way to quickly understand and
respond to customers. Companies do have plenty of data, but marketers need
technology tools to harness their organizational data to gain the insight
they need to make fast, smart and cost effective marketing decisions. And as
traditional single channel campaigns give way to multi-faceted efforts,
marketers must also manage the complexity of executing unique messages to
customers in multiple channels,” said Connie Hill, President and Founder,
VeraCentra. “With the first on demand business intelligence solution
designed just for marketers, coupled with an automated multi-channel
communication platform, VeraCentra provides marketers with an affordable
solution that leverages data from various systems to achieve actionable
insight at a fraction of the cost, time and risk of large enterprise

After dismissing large enterprise marketing solutions, Costco Wholesale
turned to VeraCentra to implement the on-demand intelligence tool to get
real time reporting for fast decision making and refinement of Costco’s
targeting methods. “The inability to make fast decisions significantly
reduces campaign performance,” said Robert Csonaki, Costco’s Marketing
Database Manager.

Moreover, the VeraCentra solution enables Costco marketers to slice and dice
data in a way that produces new insights that further customer acquisition,
retention and up sell initiatives. “The exciting part about implementing
VeraCentra, is that we are now able to breathe life into more conceptual
ideas,” adds Csonaki.

VeraCentra Suite of On Demand Marketing Software Solutions

Designed to expand as marketing needs evolve and technology adoption rises,
VeraCentra’s on demand software portfolio is flexible, easily adaptable and
grows with marketers at any pace. This type of approach provides an easy and
cost effective road map for companies to follow as their need for greater
levels of technology increases.

VeraCentra Intelligence is the cornerstone of VeraCentra’s suite. This
affordable solution aggregates valuable marketing data across disparate
systems into a single data mart for fast analysis that fuels smart
decisions. With VeraCentra Intelligence, marketers can quickly identify and
predict trends, understand customer behaviors and develop data driven
business strategies and decisions. VeraCentra Intelligence includes:

. Web based tools to analyze, report, and predict trends

. Customizable charts and dashboards to visualize data

. Built-in query tools to create business rules, design ongoing
reports and create dynamic customer and prospect segmentation

VeraCentra Complete combines on demand marketing intelligence with an on
demand communication delivery platform that increases marketing productivity
and improves the customer experience by enabling marketers to immediately
act on insights and engage customers. The platform includes marketing asset
management, personalization, triggers and business rules designed to produce
a relevant communication to each customer. VeraCentra Complete provides
marketers with the ability to:

. Communicate and engage customers with relevancy

. Integrate multiple execution tools on one platform

. Create business rules to trigger highly personalized communication
and execute in any channel automatically

VeraCentra Collaborate is an on demand marketing intelligence tool and
delivery platform designed for decentralized marketing units that
communicate with customers on a local or regional level. This configuration
allows local and regional users to select data driven, pre-composed
campaigns, personalize them for relevancy and execute and measure local
campaign performance. VeraCentra Collaborate allows local marketers to
leverage the marketing expertise and best practices of the home office, and
allows corporate marketers to control brand messages, brand standards and
compliance requirements.

The VeraCentra product suite is available immediately to new and current
VeraCentra customers. VeraCentra software is offered on an affordable
subscription basis and includes full help desk and support, with great
emphasis on helping customers implement, adopt and leverage their
investment. VeraCentra marketing technologists are also available to consult
as needed.

Becoming VeraCentra

Taking meaning from the Latin roots ‘veri’ and ‘centri’, VeraCentra
literally translates to ‘true center.’ The new company name mirrors the
firm’s commitment to help marketers uncover the truth about the needs and
behaviors of their customers, and formulate new customer centric marketing
strategies based on customer knowledge.

Hill continued, “Our new name reflects the broader technology offering we
can provide our clients and prospects on top of our already proven
traditional marketing services. By combining the power of the VeraCentra
suite with more than 20 years of multi-channel marketing services
experience, we can now offer marketers a complete arsenal of marketing
solutions to fuel their customer acquisition and retention strategies.”

VeraCentra will continue to offer its full complement of marketing services
and does not expect any significant organizational or operational changes
associated with the corporate name change.

Headquartered in Napa, California, VeraCentra is trusted by national brand
leaders including Costco Wholesale, Intuit Software and Johnson and Johnson.
For more information please visit
or call (707) 224-6161.


News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here