Teradata Demand Chain Management Supports the Data-Driven Economy


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Teradata Demand Chain Management Supports the Data-Driven Economy by
Improving Forecast Accuracy and Synchronizing Supply Chain Demand

TORONTO, Ont., Canada May 22, 2013 Teradata Corporation (NYSE:TDC), a
global leader in analytic data platforms, applications and services, today
announced the latest release of its Teradata Demand Chain Management
software, which forecasts consumer demand and synchronizes inventory to
match it. The solution is available now, from Teradata Applications.

In today¹s challenging economy, companies have little margin for error.
They need to optimize their supply chains and inventory levels, without
risking lost sales due to out-of-stocks. Additionally, consumers demand
shopping flexibility but expect consistent execution regardless of their
purchase method. To be effective today, a supply chain forecasting and
replenishment solution needs to give businesses control over a vast network
of paths between stores, distribution centers and vendors.

Along with advances to its industry-leading forecasting, replenishment and
allocation capabilities, Teradata Demand Chain Management enables companies
to optimize ever-shifting inventory levels for complex ³omni-channel² supply
chains. Inventory levels are optimized and demand is synchronized
throughout the supply chain, from point of purchase up to the vendor.

³The ability to better forecast product needs, and to replenish according to
customer shopping patterns, enables us to optimize our inventory flow and is
an important factor in controlling inventory costs at the LCBO (Liquor
Control Board of Ontario),² said Hugh Kelly, senior vice president,
Information Technology. ³Teradata Demand Chain Management continues to be a
key component in our supply chain process, and the additional features, such
as new product introduction and event forecasting in the latest version,
will further enhance our ability to serve LCBO¹s customers effectively.²

According to the 5th annual Merchandising Benchmark Report (August 2012)
from Retail Systems Research (RSR), which provides insight into business and
technology challenges facing the extended retail industry: ³While
out-of-stocks and inventory performance remain top-of-mind (particularly for
large retailers and those who sell fast moving goods), retailers¹ concerns
about understanding customer preferences — and their own ability to respond
to those preferences with new ideas about pricing and promotions — have
become their top business challenges.²

A critical component to making this successful is being able to make sure
that product is available.

³Teradata Demand Chain Management features a sophisticated and integrated
forecasting, replenishment and allocation solution,² said Ed Dupee, general
manager, Teradata Analytical Applications. ³It enables companies to match
supply to demand and synchronize inventory from the distribution center to
the retail shelf or point of fulfillment.²

Out-of-stocks — whether they occur on promoted merchandise or occur from
organic demand — continue to plague the industry. Teradata¹s enhanced
Demand Chain Management solution enables companies to increase customer
service levels by balancing inventory investment with customer demand. By
understanding and accurately predicting demand by location, companies are
able to improve the customer experience and increase sales while reducing
inventory, which offers a significant competitive advantage.

³Our latest release supports advanced and evolving supply chain capabilities
to help companies understand and predict demand by location, and this
provides our customers with clear competitive advantages,² Dupee added.

Teradata Demand Chain Management utilizes a ³bottom-up² approach to linking
consumer demand with inventory levels and sales forecasts, by item, by
location, weekly, and daily. These forecasts recognize historical
performance, are deep in seasonal and causal identification, and respond
automatically to the latest buying patterns and trends. The forecast is then
combined with inventory and replenishment strategies, which serve to pull
inventory through the supply chain based on reliable data about expected
sales across each location in the network.

Teradata¹s latest Demand Chain Management release provides:

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