The Ten Rules of Engagement


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We understand the importance of engaging employees. It’s our passion and it’s the first step to engaging customers. So we asked ourselves, how does a company become nurturing and fully engaging internally? To answer this question and to help companies build and increase employee engagement, we developed the “Ten Rules of Engagement”. Below we list the ten “Rules of Engagement”. Click here to read more.

The Ten Rules of Engagement:

Rule #1 – Employee Engagement is NOT an Initiative – It’s a Way of Life.
Rule #2 – Leaders Must Show Goodwill Toward Others.
Rule #3 – Leaders Must “Know Their Employees”.
Rule #4 – Leaders Must Have the Tools to Foster Engagement.
Rule #5 – The Employee and Customer Experiences Must Be Mirror Images.
Rule #6 – Companies Must Market to Employees to Engage Them.
Rule #7 – Communication Builds Engagement.
Rule #8 – Deal with any “Bad Apples”.
Rule #9 – Engagement is More Than a “Pat on the Back”.
Rule #10 – Measure the Right Things and Then Act.

Let us know your thoughts!

Judy McLeish
McDaniel Partners
Judy McLeish is the founder of a boutique consulting services firm that focuses on building customer experiences through creating engaged employees.


  1. Judy

    Thank you for your sharing.

    This reminds me of the Ten Commandments.

    01) I am the Lord your God. You shall have no other gods before me. You shall not make for yourself an idol.
    02) You shall not make wrongful use of the name of your God.
    03) Remember the Sabbath and keep it holy.
    04) Honor your Father and Mother.
    05) You shall not kill.
    06) You shall not commit adultery.
    07) You shall not steal.
    08) You shall not bear false witness against your neighbor.
    09) You shall not covet your neighbor’s house.
    10) You shall not covet your neighbor’s wife.

    Treat your employees as God, but yourself as servant.

    Daryl Choy
    Make Little Things Count

  2. Daryl –

    Very well put. I think it is very important that companies remember that it is their employees that will determine their success – and they should never forget that they are invaluable assets.



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