Tech upgrades of 2021 to serve customers better


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Every year we see many new technological advancements that somehow make our life better and easier. Especially for business owners and techies the new update and upgrades are pretty exciting. It’s pretty cool though how all these techs we have today can impact the lives of people.

When it comes to computers such as desktops and laptops we have seen many upgrades in recent years. Just think a bit how much would it cost to own a pc and I mean not money but space and now you can take a slim laptop less than 300 grams always with you and this is pretty sick.

We had the chance to talk to boosthardware regarding computer hardware that would serve better to people and increase the productivity of the businesses from small to big corporates. They told us that it’s important to have the latest hardware if you want your business devices to work efficiently. Not necessarily the latest gadgets but also not a computer with Windows XP anymore.

Day-to-Day progressions in artificial intelligence, customer service, chatbots, and others lead to new possibilities and more opportunities for businesses to bring innovation in how they serve their customers.

While the new technological advancements look fascinating, it is also true that implementing them in the business can be tough as that would be expensive and apart from that, the adaptation of all this will take some time as well. Making all the employees familiar with it won’t be easy either.

Upgrades in customer service technology are one of the hot topics of the year. Especially, in the whole pandemic scene, the importance of improvement in connecting with the customers virtually and serving them in the best possible ways, has reached another level of high.
With that let’s look at the possible upgrades that the businesses can adapt to, for improving their customer service considering the pandemic times.

Videoconferencing between customer and seller could be a real thing

Convincing customers while talking face-to-face was normal and easier for sellers or brands. But visiting outlets or even stepping out of our homes is pretty hard in pandemic times.

Therefore, what sellers can do is that they can connect with their existing customers online and solve their queries over a video call as much as possible. Also, sellers can host virtual tours of their outlets, where people can see their products and get to know the brand or business.

This is indeed possible with the help of tools like Google Meet and the Zoom video calling app. Even a simple WhatsApp video call can help businesses connect with their customers when they can’t visit the stores.

Forget emails, instant messaging is the new normal</strong

Ask yourself! How many promotional emails do you receive every day and how many of them do you acknowledge and reply to? Live chat and online chat support are the new normal.

The thing is every customer wants the seller or business to be at their service all the time. Most of the time, customers prefer chatting instead of video calls or voice calls.

In such a case, you can connect with the customers through messenger apps like Facebook and WhatsApp. What’s more? Facebook even tells you the responsiveness rate of the business on their page.

So, you see! The days of email support are set to become a thing of the past. Now you need to be instant in providing help and suggestions to your customers through real-time chats.

A new version of user-manual

Have you ever read a user manual before? Most of us don’t even look at it because many times we know how to operate a device and so we don’t see the need to read a user manual then and there.

But you can’t ignore the fact that the whole idea of the user manual is amazing! It works like a self-help or self-service tool for the customers or consumers.

The era has gone digital and so the user manual or all the other ways of self-service should also evolve.

What can help?

Improving how customers could interact with the characteristics of the products themselves will surely going to help. All you need to do is to make a “know-how” database or a “how-to” database and answer all the FAQs about the product so as to make it easier for customers to get familiar with the device or whatever you’re selling.

Utilize the powers of social media

In the 21st century, nobody can deny the power of social media networking sites and apps. It takes a few seconds to drop feedback or review anything you like or dislike about a particular product.

Similarly, this amazing tool can be used by the business to create an effective response strategy and deal with all kinds of queries and reviews.

The initial step that brands must take is to transform their social media accounts to reply to the customers on time. Whether it means adding another representative or an additional admin to the social media accounts, this should be done to provide a seamless fast response to the queries as soon as they are raised.

What will it do?

It will ultimately provide your customers with a platform to drop feedback and reviews, not just that, it will provide brands like you to specifically set up a wing dedicated to customer’s queries and solutions.


If we would have been discussing the same topic a decade ago, maybe we would not include the above tools for customer service. But considering the present pandemic situation, no other options in comparison to the above ones look relevant.

Maneesh Sharma
A young entrepreneur, technology geek & a travel enthusiast with an unmatched zeal for Digital Marketing - yes that defines him just fine. Maneesh- the CTO & Co Founder of BlueCube Network, holds an expertise in WordPress & Websites in general. He is exceptionally proficient at Customer Value Optimization & loves sharing the stuff around.


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