The TAS Group Wins Distinction as Top Sales Methodology Provider


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SEATTLE, Feb. 17, 2009 – The TAS Group, the world leader in sales effectiveness, today announced its inclusion in Training Industry Inc.’s 2009 Top Sales Methodology Training Companies. As an objective and trusted information source for sales executives and professionals seeking sales training services, Training Industry Inc.’s recognition of The TAS Group’s acknowledges its position as an industry leader in providing on-demand sales effectiveness solutions to customers around the globe.

“We are pleased that a credible source like Training Industry Inc. has recognized our contribution to the sales training and methodology marketplace,” said York Baur, chief marketing officer for The TAS Group. “Our methodology has been in use for 20 years and has benefited more than 650,000 sales professionals in that time. We believe that this distinction recognizes the success we’ve created jointly with our customers.”

The selection was based on Training Industry Inc.’s proprietary Vendor Selection Capability Model, which defines 12 differentiating capabilities including experience and success in the market, geographic reach, strength and success of existing clients, and recognition as thought leaders in the market and utilization of technology. An important element of The TAS Group’s selection was the company’s leadership in using on-demand technology to deliver sales methodology and process enhancement as well as virtual training to its customers through its Dealmaker platform.

“The TAS Group has long been a leader in this category,” said Susan Niemchak, managing director of the Sales Training Industry Inc. “Its ability to encapsulate and enhance its methodology and process intellectual property in an on-demand software platform, and drive customer success with it, continues to put The TAS Group on the forefront in this important marketplace.”

About The TAS Group
The TAS Group provides sales effectiveness solutions to companies that want to achieve sustained, predictable and profitable revenue growth. It exists to guide and motivate global sales teams to win profitable business faster from target customers through a combination of methodology, process and technology. The TAS Group has helped over 650,000 sales professionals succeed and has global presence serving organizations in all major global economies with native language speaking, culturally attuned sales effectiveness experts, and solutions available in up to 14 languages. The TAS Group delivers proven sales methodology and process with its Dealmaker on-demand sales effectiveness platform, which integrates with popular CRM products from, Oracle, and Microsoft. The TAS Group hosts and moderates the Sales 2.0 Network (S20N,, a global, virtual thought leadership forum to discuss issues relevant to sales professionals in a Web 2.0 world. The only sales effectiveness organization with continuous multi-million dollar investment in its own methodology and technology R&D center, The TAS Group is headquartered in Seattle, with international headquarters in Dublin, Ireland and Bracknell, England.


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