TAS Group Scores Highest in ES Research’s Annual Sales Training Vendor Guide


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The TAS Group, the world leader in sales effectiveness, today announced that it received the highest rating of all sales training vendors in “Sales Training Vendor Guide” from ES Research Group, Inc. (ESR). This guide rates The TAS Group as the top vendor in the field of 23 leading sales effectiveness companies that ESR’s research explored, making it the second straight year that the company was a leader.

ESR’s “Sales Training Vendor Guide” is based on ESR’s objective and proven research methodology, which taps into publicly available information, multiple in-depth interviews with vendor CEOs and/or other senior executives, as well as numerous ongoing interviews with vendor-provided references. ESR also collects vendor-specific data from surveys residing on its website and published in its ESR/Alert™ e-mail newsletter. Further, it leverages ESR’s network of sales training users, buyers and sales VPs and managers who have engaged with multiple vendors and are willing to share their experiences.

The TAS Group’s leadership position is a function of the two main criteria in ESR’s research: Solution Effectiveness and Breadth of Solution. Having invested millions of dollars in research and development to bring automation to the world of sales effectiveness, The TAS Group’s Dealmaker platform was key to both categories.

“When it comes to the integration of content, learning and technology that has been proven to directly support sales people, The TAS Group is leading the pack,” said Dave Stein, CEO and founder, ES Research Group. “Its Dealmaker product is an innovative solution that has achieved a leadership position in the market.”

“The TAS Group does an exemplary job of delivering a methodology that separates step-by-step process from skill-based techniques,” Stein continued. “This allows a best of breed approach to be implemented based on the client company’s requirements, without affecting the process.”

“We are pleased and honored that ESR has ranked us as number one for the second year in a row,” said York Baur, chief marketing officer of The TAS Group. “It’s great to have this independent validation of our approach and the value that we’re delivering to our customers.”

Interested parties may purchase a copy of ESR’s Sales Training Vendor Guide – Third Edition, at www.ESResearch.com/stvg.

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