The TAS Group Launches Second-Generation Dealmaker Sales Effectiveness Platform

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SEATTLE, Jan. 26, 2009 – The TAS Group, the world leader in sales effectiveness solutions, today announced the launch of its second-generation Dealmaker Sales Effectiveness Platform, an on-demand software application that automates and integrates the TAS sales methodology and sales process into popular CRM platforms from salesforce.com, Oracle and Microsoft.

Per the company’s TAS Index survey of over 2,000 companies, this integrated capability can boost quota achievement by 89%, and lead to a 155% increase in sales proposal close rates.

Included in this latest Dealmaker release is the industry’s most comprehensive set of automated tools for sales effectiveness:

• TAS Opportunity Management Methodology
• TAS Account Management Methodology
• Dealmaker Sales Process
• Dealmaker Sales Forecast and Pipeline Management
• New Dealmaker Performance Coach
• New Dealmaker Virtual Learning System
• Expert Remote Coaching

While Dealmaker has been helping sales professionals sell more effectively for over three years, this latest release delivers what the current economic climate demands: improved revenue performance with reduced resources, and a reduced or eliminated travel budget. Its proven ability to boost sales performance helps companies win more deals in tight and highly competitive market conditions. Also, the Dealmaker Virtual Learning System allows the flexibility of either blended or entirely virtual learning, providing initial and ongoing training in short, easy-to-consume segments that are ideally suited to today’s on-the-job training reality, without requiring the expense of travel to traditional training workshops.

Likewise, the new Dealmaker Performance Coach brings automation to sales performance management that dramatically improves the effectiveness of front-line sales leaders. Built on the TAS methodology and process, and in use by over 650,000 sales professionals, Dealmaker Performance Coach tracks the individual performance of sales people. It offers them and their management insight into their performance against benchmarks and their peers, with a drill-down capability that points out specific areas for improvement. This feedback then allows for just-in-time reinforcement of the specific concepts that help overcome deficiencies in the form of training through the Dealmaker Virtual Learning System.

“We are very excited to offer these expanded capabilities to the marketplace at this critical time in the global economy,” said York Baur, CMO of The TAS Group. “Our proven ability to help customers improve revenue performance while saving them money over traditional sales training approaches allows us to be part of the solution, not part of the problem. Combined with the CRM platforms of our partners, we’re able to deliver an integrated sales effectiveness solution that’s unique in the market.”

Available immediately, these enhanced capabilities are bundled together into two subscription-based offerings: Dealmaker TAS Opportunity Management Edition, and Dealmaker Opportunity and Account Management Suite. Deployed on-demand and supported by The TAS Group’s integration and consulting services, customers can enjoy an immediate impact on the effectiveness of their sales organizations worldwide.

About The TAS Group
The TAS Group provides sales effectiveness solutions to companies that want to achieve sustained, predictable and profitable revenue growth. It exists to guide and motivate global sales teams to win profitable business faster from target customers through a combination of methodology, process and technology. The TAS Group has helped over 650,000

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