Sales of The TAS Group’s Dealmaker Sales Effectiveness Platform Grow More Than 50% Over Previous Fiscal Quarter

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SEATTLE, Feb. 3, 2009 – The TAS Group, the world leader in sales effectiveness solutions, today announced that subscribers to its Dealmaker Sales Effectiveness Platform had grown to over 11,000. In use at over 50 mid- to large-sized enterprises globally, Dealmaker is an on-demand software application that automates and integrates the TAS sales methodology and sales process into popular CRM platforms from salesforce.com, Oracle and Microsoft.

These latest usage numbers underscore the rapid growth of the Dealmaker platform, which grew by more than 50% over The TAS Group’s most recent fiscal quarter ended January 31st, 2009. Dealmaker’s unique combination of sales methodology and process delivered as an on-demand software application can boost quota achievement by 89%, and lead to a 155% increase in sales proposal close rates, as confirmed by the company’s TAS Index survey of over 2,000 companies.

“Dealmaker’s success is a gratifying endorsement of our Sales 2.0 approach, and we’re pleased to be helping our customers achieve improved sales effectiveness in a tough economic environment,” said York Baur, chief marketing officer for The TAS Group. “The measurable and sustainable revenue improvement as well as the lower cost of our solution are fueling Dealmaker’s growth at an accelerating rate.”

The latest release of the Dealmaker platform contains a number of new capabilities driving growth. Principal among those is the Dealmaker Virtual Learning System, which enables customers to deliver on-the-job training to their sales professionals without the need for the expense and inconvenience of traditional face-to-face workshops. Combined with virtual coaching from The TAS Group, this blended learning approach provides the maximum benefit with minimum cost, and produces better long term results through the ongoing reinforcement and measurement that use of Dealmaker provides. These characteristics are resonating with a broad range of customers that are struggling to deal with the economic constraints that mandate better revenue performance with reduced resources, travel, and training budgets.

“We are confident that usage of our Dealmaker platform will continue to grow rapidly throughout 2009,” said Baur. “Expect us to use this momentum to fuel our multi-million dollar R&D investment and deliver even more value to our customers at this critical time in the market.”

About The TAS Group
The TAS Group provides sales effectiveness solutions to companies that want to achieve sustained, predictable and profitable revenue growth. It exists to guide and motivate global sales teams to win profitable business faster from target customers through a combination of methodology, process and technology. The TAS Group has helped over 650,000 sales professionals succeed and has global presence serving organizations in all major global economies with native language speaking, culturally attuned sales effectiveness experts, and solutions available in up to 14 languages. The TAS Group delivers proven sales methodology and process with its Dealmaker on-demand sales effectiveness platform, which integrates with popular CRM products from salesforce.com (NASDAQ: CRM), Oracle (NASDAQ: ORCL), and Microsoft (NASDAQ: MSFT). The TAS Group hosts and moderates the Sales 2.0 Network (S20N, www.sales20network.com), a global, virtual thought leadership forum to discuss issues relevant to sales professionals in a Web 2.0 world. The only sales effectiveness organization with continuous multi-million dollar investment in its own methodology and technology R&D center, The TAS Group is headquartered in Seattle, with international headquarters in Dublin, Ireland and Bracknell, England.

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All companies and products listed herein are trademarks or registered trademarks of their respective holders.

For further information, please contact:
George Cohen (for The TAS Group)
GCC, Inc.
617.325.0011
[email protected]

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