TARGUSinfo Breaks New Ground to Boost Lead Intelligence


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Enhanced Lead Scoring and Lead Verification Solutions Launched Along with
New San Francisco and New York Offices

VIENNA, VA, February 24, 2009 – In an October 2009 Forrester Research
report titled The Intelligent Approach to Customer Intelligence, Andreas
Weigend, Amazon.com’s former chief scientist, said “In 2009, more data will
be generated by individuals than in the entire history of mankind through

That’s why today, TARGUSinfo, the trusted leader in On-Demand InsightR about
prospects and customers, announced that it has deepened its investment in
innovation, offices and personnel to further help businesses capitalize on
the massive amount of data available.

“We closed 2009 with great success by helping our customers achieve improved
audience targeting, better customer experiences, higher conversion rates and
increased customer lifetime values,” said George Moore, CEO and chairman,
TARGUSinfo. “However, with the explosion of data continuing at a breakneck
pace, our customers continue to choose TARGUSinfo because of our core
ability to link predictive attributes to consumers and businesses in real
time. We’ve committed considerable engineering man hours and financial
resources to offer our clients even greater innovation through our
verification, scoring and online targeting solutions.”

Doing What Others Can’t-Taking a Giant Innovation Leap in Lead Scoring &
Lead Verification
By leveraging its real-time delivery network and robust repository of
identities and attributes, TARGUSinfo delivers unparalleled intelligence at
the moment of live interaction with prospects and customers.

TARGUSinfo On-Demand Lead VerificationR and On-Demand Lead Scoring customers
are achieving even greater marketing results with the latest enhancement of
TARGUSinfo’s data repository. The new, expanded repository includes
additional authoritative sources so customers can now verify leads with
email addresses and mobile numbers – significantly enhancing lead

“With mobile phone penetration nearing 100 percent, it’s crucial for our
customers to have solutions that serve their evolving lead verification and
scoring needs,” said Chris McArdle, executive director, TARGUSinfo. “Our
verification solution includes new authoritative sources that link more than
219.6 million verified mobile phone numbers to names, addresses and other
relevant information – allowing our customers to accurately verify and score
more leads who contact them using mobile phone numbers.”

“Enhancing verification and analytics capabilities by increasing access to
verified mobile numbers and emails addresses is a remarkable and unmatched
industry achievement,” said Anna Zornosa, executive vice president of The
Cobalt Group and general manager of its Dealix division, Dealix. “Since
TARGUSinfo has enhanced its repository, our lead verification match rates
have increased significantly.”

Placing Powerful Online Audience Data in the Hands of Advertisers, Agencies
and Ad Networks
Launched in 2009, AdAdvisorR from TARGUSinfo is the first solution that
brings rich, verified offline attributes to the online advertising

AdAdvisor gives advertisers and their agencies an unprecedented ability to
define their desired audiences, while at the same time enabling publishers,
ad networks and demand-side platforms to deliver those audiences with
accuracy at scale. Leading companies in the online advertising ecosystem
that leverage AdAdvisor data include: AdMeld, AppNexus, AudienceScience,
Collective, InviteMedia, MediaMath, Rubicon Project, Tribal Fusion and

AdAdvisor data provides a unique ability to reach new prospects online that
best resemble a company’s current customers. With access to thousands of
potential targeting criteria such as travel habits, investment needs and
brand preferences, AdAdvisor makes it possible for agencies to discretely
identify the particular group of consumers that are most likely to be
receptive to specific messaging and respond to a given campaign.

AdAdvisor data and verified demographics enable the nation’s top agencies,
ad networks and online publishers to deliver highly relevant display
advertising – in the moment they encounter each visitor.

Breaking Ground in New York & San Francisco
The company now has offices in New York, NY and San Francisco, CA to support
all customers including its growing list of interactive marketing customers.

“The opening of these two offices signals to our customers and partners our
commitment to grow with their business needs,” said Paul McConville, vice
president, TARGUSinfo. “We’re making dedicated investments in people and
resources to help our customers continue to innovate and grow.”

To learn more about TARGUSinfo or to join the discussion about how On-Demand
Insight can work for your organization, visit www.TARGUSinfo.com
or follow us on Twitter at
www.twitter.com/TARGUSinfo and become a
fan on Facebook at

About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand InsightR to the most
recognized brands, links and delivers more than 62 billion real-time
attributes a year to drive smarter customer interactions on the Web, over
the phone and at the point of sale. For more than a decade, Fortune 500
companies have turned to TARGUSinfo to enable improved audience targeting,
better customer experiences, higher conversion rates and increased customer
lifetime values by using TARGUSinfo identification, verification, scoring
and location solutions. TARGUSinfo offers a complete range of solutions to
help organizations make better decisions leveraging a patented process built
on a proprietary network and its unique predictive analytics capabilities.
A profitable and privately held company, TARGUSinfo is headquartered in
Vienna, VA with offices in San Diego, Chicago, San Francisco and New York.
For more information, visit www.TARGUSinfo.com

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