TARGUSinfo Announces New Data Service for Closing More Online Sales

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On-Demand Verification service lets companies green-light legitimate transactions for higher profit, productivity and customer satisfaction

VIENNA, Va., Jan. 16, 2007 – TARGUSinfo, leading provider of On-Demand DataSM for consumer-facing businesses, today introduced a new service to help online retailers instantly verify the millions of “good guy” consumers red-flagged by credit card authorization systems every day. These false positives cost retailers billions in sales, staff-years of wasted investigation effort, and the loyalty of free-spending customers.

TARGUSinfo’s new On-Demand VerificationSM service solves these painful problems by leveraging the nation’s most authoritative phone, name and address data to confirm that suspect transactions are linked to legitimate consumers. This service overcomes many of the common reasons that good transactions are delayed, including: the use of work, cell or VoIP numbers in Web forms; recent home relocations; and alternative “ship to” destinations. On-Demand Verification can also better spot true cases of credit card fraud and identity theft.

Ten of the nation’s top 25 online retailers have already subscribed to TARGUSinfo On-Demand VerificationSM for risk management. The service processed 500,000 queries over the holiday season. Two-thirds of these queries resulted in verifications of phone/name/address relationships, helping to clear stalled transactions.

By using TARGUSinfo On-Demand Verification to verify flagged transactions on the fly, retailers can recoup lost revenue, double or triple agent productivity, and measurably increase customer satisfaction. “We have always had a state-of-the art order verification system, but the addition of TARGUSinfo this past holiday season was like the icing on the cake,” said Anne Fields, director, financial compliance for Crutchfield Corporation. “We were able to verify and ship peak-season transactions faster and more efficiently than ever before. The integration of TARGUSinfo helped us accomplish one of our primary goals of exceeding our customer’s expectations.”

Pricing and availability

On-Demand Verification is available today as an automated service or through the Manual Review Portal for agents. It costs 10 cents to 25 cents per query depending on volume.

“TARGUSinfo is committed to quickly uncovering the legitimacy in a transaction that has been questioned, helping merchants scale revenue and maximize resources while protecting legitimate consumers,” said John Trionfo, TARGUSinfo director of risk management. “This directly addresses one of the major challenges of e-commerce and translates into rapid and sizeable returns on investment.”

For more information, visit www.TARGUSinfo.com/risk

About TARGUSinfo

TARGUSinfo is the leading provider of On-Demand Data for consumer-facing businesses. Its unique identification, verification and location services enable telecommunications providers, call center operators, retailers, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. Please visit www.TARGUSinfo.com or call 800.6.TARGUS

Charna M. Cummings

Beaupre & Company Public Relations
One Harbour Place
Portsmouth, NH 03801
P: 603-559-5837

F: 603-559-5887
[email protected]

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