Taking the long view


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A customer culture is one that takes the long view.

It’s a company that recognizes the necessity to get short-term results but does not borrow from the future to achieve them.

It’s a company that will invest in customers today so that they will remain customers tomorrow.

It’s a company that values long term healthy relationships with employees, partners and customers.

It’s a company that will do the right thing in the short-term even though it will cause pain so it will become the right kind of company in the future.

Does your company take the long term view?

Republished with author's permission from original post.

Christopher Brown
Chris Brown is the CEO of MarketCulture Strategies, the global leader in assessing the market-centricity of an organization and its degree of focus on customers, competitors and environmental conditions that impact business performance. MCS works closely with the C-Suite and other consulting groups to focus and adjust corporate vision and values around the right set of beliefs, behaviors and processes to engender more dynamic organizations, predictable growth, and customer lifetime value. In short we help leaders profit from increased customer focus.


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