Gautam Mahajan: Customer Value Creation
Tabulating Customer Value Data in a Usable Manner
When we get data back from the market place, we conduct the analysis and then put it into a format...
Customer Value: The Meaning of Data and How to Use It
So far we have learnt how to make attribute trees, and how the market research data or desk study data...
Measuring Value (Customer Value Added)
In the last post we learnt that to understand Customer Value, we have to build a customer’s Waterfall of Needs...
Components of Customer Value: How to Build a Waterfall of Needs and Attribute Trees
An easy way to understand Customer Value is to build an attribute tree to illustrate the components of Customer Value. Customer Value normally breaks...
What is Customer Value and How Can You Create It?
Value has many different meanings. To some Value means price (what is the value of this car?) to others it...
The One Way Send: Receive is Only for Payments!
Have you noticed when dealing with companies, especially through the e-media, the company can get in touch with you? They...
8 Myths About Customer Value
Here are some common ideas posted in blogs, and what is factually correct
1. Satisfaction is the...
How Customer Value Management Increases Both Customer and Company Value
There is has been much talk about giving away too much to the Customer to the detriment of the Company. Companies should be Customer-centric...
Are Companies Loyal?
I came across a cartoon at Economic Times, which showed two executives speaking and one saying:
It’s...
A Step in Value Creation Implementation: The Customer Department
Value Creation is all about how it impacts CEO thinking on short term vs long term, and how he can...
Creating Value for Suppliers is Good for Business
As Customer advocates we tend to see the Customers viewpoint. We want the supplier to understand and pander to the...
Are Customer Value Management (CVM) and Customer Experience Management (CXM) Different? Are Their Metrics Appropriate?
CVM focuses on creating value for customers. To do so, one must understand what customers value. What is important to...