Ernan Roman: Innovation in Personalization and CX
3 Tips to Improve Your Email Marketing Effectiveness
Here are two email stats which reinforce the role of high value email as part of your mix; people who buy products via email...
Myth Busted: How Direct Mail Can Actually Enrich the Digital Customer Journey
E-commerce marketers are increasingly seeing the value of direct mail as part of their integrated mix and, in 2014, direct mail spending rose. Why...
3 Ways to Increase Customer Retention, Boost Profits
We all know that 20% of our existing customers generate 80% of profits. However, the customer retention efforts of many companies still leave a...
Customer-Centricity Is Mandatory for 2015
For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention...
3 Ways Customer Listening Powers Marketing Effectiveness
Today customers can make sure that their voice is heard like never before. And, if marketers don’t have measures in...
4 Tips for Achieving Competitively Differentiating Personalization
Per research findings, traditional “personalization” does not satisfy the needs of today’s consumers.
B2B and B2C customers are defining personalization as providing very...