T-Mobile USA Trounces AT&T When It Comes To Social Media Responsiveness,
According to Q4 2012 “Socially Devoted” Report from Socialbakers
Other “Socially Devoted” Standouts Include Target, Best Buy and Virgin
Mobile USA
New York, January 31, 2013 – When it comes to social media responsiveness,
telecom brands
T-Mobile and Virgin Mobile USA crush AT&T, according to the latest “Socially
Devoted” report from Socialbakers (Q42012). This Prague-based social media
analytics company calculates which brands around the world are most and
least responsive each quarter. T-Mobile USA comes out first in the US
followed by Virgin Mobile USA. At the same time, AT&T clocks in third least
responsive.
Also, surprisingly, two of the world’s most notable social brands aren’t
that social at all: Netflix is THE least “Socially Devoted” brand of all US
brands, with a 4.41% worldwide response rate, and Starbucks, well known for
its visibility on social media, is among the least socially devoted brands
in the world with a 3.05% worldwide response rate.
Separately, Socialbakers has found that telecom brands around the world —
including Personal Argentina, Safaricom Kenya, Orange Polska, Telia, and
Telenor Norge are also standouts when it comes to social media
responsiveness. They all rank high on the Socialbakers scale when it comes
to answering user questions on Facebook.
“Socially Devoted” brands, according to social media analytics company
Socialbakers, are market leaders in their responsiveness. Calculated based
on how many questions are answered per quarter, the best brands answer at
least 65% of all that they receive. Socialbakers developed the “Socially
Devoted” designation in June 2012 as a benchmarking tool for brands in the
U.S. and around the world. Beginning in 2013, Socialbakers will also
measure interaction on Twitter.
“In recent years there has been a shift away from brands simply seeking to
collect the highest number of fans. What is important is how you interact
and serve them. There is no point in having a page that offers no value to
your fans beyond pushing photos of your products. Your fans will most likely
see your posts as spam, hide your feed and then your online marketing
efforts are seen by no one. As we continue to measure social media
responsiveness, the good news is that we are seeing brands recognize the
potential impact of Facebook users and engagement on ROI and brand image,”
says Jan Rezab, CEO of Socialbakers.
At a New York event to be held on Thursday, January 31 at the W Union Square
Hotel, Rezab will announce the latest crop of Socially Devoted companies.
Methodology
Brands across the web that respond to at least 65% of the user questions
submitted to them on Facebook qualify for inclusion in the Socially Devoted
list. Among those, to determine the final rankings, the real number of
questions ignored is subtracted from the real number of questions answered
for each brand. Questions are identified by a question mark at the end of
the sentence.
For More Information
To learn more about the “Socially Devoted” rankings, please visit
http://www.socially-devoted.com and for more information about Socialbakers’
comprehensive social analytics platform, which delivers actionable insights
to social media marketers and customer service professionals, please visit
www.socialbakers.com.
About Socialbakers:
Socialbakers.com is a user friendly social media analytics platform which
provides the only global solution that allows brands to measure, compare,
and contrast the success of their social media campaigns with competitive
intelligence. Since 2009 Socialbakers has continuously developed innovative
tools for companies to measure and maximize the effectiveness of their
social marketing campaigns across all major social networks. With more than
160 employees located in 10 offices worldwide, Socialbakers is one of the
world’s fastest growing social media and digital analytics company. For more
information, visit www.socialbakers.com
