T-Mobile Selects Lithium to Help Create Awesome Digital Customer Experiences


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Lithium powers social media management for more of the industry’s biggest brands than any other technology

SAN FRANCISCO – April 26, 2017 – Lithium Technologies today announced T-Mobile has implemented Lithium Social Media Management to support its social team’s customer service efforts. T-Mobile is known for providing awesome and personal digital experiences to customers across social channels. With the power of the Lithium platform, T-Mobile’s social team is now able to centrally control and manage multiple touchpoints, power millions of conversations, and drive smarter decisions through data.

“At Lithium, we’re committed to building products that empower global businesses to connect with customers in the moment on their channel of choice,” said Rob Tarkoff, president and CEO at Lithium. “We want to work with brands who have the vision to build an operation to make this happen and T-Mobile is a fantastic example of how brands can achieve this – at massive scale.”

On the product front, Lithium supports the new Twitter Custom Profiles feature, enabling personal human-to-human conversations on Twitter at scale. T-Mobile was the first to market with this new capability, a clear indicator of the brand’s relentless innovation on behalf of its customers. Initial results with the Lithium platform are impressive with T-Mobile’s social team responding an average of 16,500 times per day to customers, and achieving a lightning fast average response time of 3 minutes 23 seconds (industry average for brands is 1 hour 24 minutes).

Lithium powers social media management for more of the industry’s highest volume brands than any other technology1, making it the preferred engagement platform for any business taking a digital-first approach. Altogether, Lithium helps their customers engage in more than 2.6 million conversations per month, an average of 60 new conversations per minute across social channels at any given time.

About Lithium:

Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million monthly visits over all Lithium communities and 750 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business, and to share the experience enjoyed by 300 other leading brands around the world, visit www.lithium.com, join our community at community.lithium.com, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

(1) Twitter Mention Firehose data shows that of the 50 highest volume brands on Twitter, Lithium powers more replies than any other vendor.

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