Swiss Pharma Leader Selects StayinFront for CRM Solution


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Swiss Pharma Leader Selects StayinFront for CRM Solution

Regional Division of Mepha to Deploy New Version of Innovative Technology

LONDON (25 May 2010) – StayinFront, Inc., a leading global provider of CRM
and decision support solutions, today announced that Mepha Baltic, SIA, an
affiliate of the innovative Swiss pharmaceutical company, Mepha Ltd., will
deploy the latest version of StayinFront Life Sciences. The leading company
in the Swiss generic drug market, Mepha develops and produces
pharmaceuticals and over-the-counter medical products and exports its
pharmaceuticals to more than 50 countries worldwide.

Mepha sought the StayinFront solution because it was looking for an
effective way to target customers for both the pharmaceutical and OTC
markets. They were also challenged by the inability to analyze the impact
of promotional activities on sales. StayinFront’s powerful built-in
analytics will help Mepha to gain valuable insight into their customer data,
and its Marketing Center module will strengthen Mepha’s integrated marketing
capabilities and help solidify implementation of a new two-dimensional
targeting strategy.

“The StayinFront system gives us a broad range of functionality that will
support our sales efforts and provide us with the opportunity to gain
insight into promotional buys that work to our advantage,” stated Agita
Lazdina, Mepha Baltic Regional Manager. “There aren’t many vendors that
support both the pharmaceutical and OTC marketplace, so StayinFront was a
clear choice for us.”

Wayne Gallaway, vice president of StayinFront EMEA Sales, said, “We are
pleased that Mepha has recognized our unique ability to provide a reliable
platform for performing marketing initiatives across various sales channels,
including pharmacists, chains, general practitioners and specialists. We
look forward to a long and successful relationship and are confident that we
can help Mepha meet its objectives in the global marketplace.”

StayinFront Life Sciences’ helps companies secure and grow product market
share at the physician and hospital account levels. The flexible solution
supports various field teams and helps identify and leverage key opinion
leader (KOL) relationships. In addition, StayinFront can provide the entire
solution – from software to infrastructure to support services – with the
assurance of the support of experts in the field of pharmaceutical CRM.

For more details about the latest version of the StayinFront CRM solutions
or to experience an online demonstration, please visit

15981&> .

About Mepha Ltd.

Mepha is the leading company in the Swiss generic market and has a strong
presence in all distribution channels (pharmacists, medical doctors,
hospitals). Mepha develops and produces medical products and services in
Switzerland to enable doctors and pharmacists to treat their patients with
effectiveness and cost awareness. Mepha’s innovative galenics are more
readily accepted by patients, so the patient compliance is higher, which
makes for a more effective treatment. Mepha exports its pharmaceuticals to
more than 50 countries, such as the Baltic States, Poland, Portugal in
Europe, to Middle East countries, to West and East-Africa and to Southern
and Central America.

About StayinFront

For over 20 years, StayinFront has been a global leader in the development,
delivery and support of leading CRM and decision support tools. From new
products such as Edge and Web Detailing to the full suite of online and
offline solutions, StayinFront’s innovative technology helps increase sales
force effectiveness while delivering robust performance and flexibility.
On-demand or on-premise, StayinFront provides the rich functionality, fast
deployment and easy to use tools that your teams need to sell more and
manage better.

StayinFront has been chosen globally as a strategic partner by many of the
world’s top life sciences, consumer goods, financial services and
business-to-business companies and StayinFront solutions have been
implemented in over 65 countries in 25 languages.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois,
the United Kingdom, Ireland, India, Australia, Singapore and New Zealand.
For more information, visit

15981&> .

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Copyright 2010. StayinFront is a registered trademark of StayinFront, Inc.
All other trademarks are owned by their respective companies. Protected by
International Copyright Law.

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