Surado CRM Partners with Selling: The Profession Authors to Bring Online CRM to Higher Education


Share on LinkedIn

Surado CRM Online for education will be included as a practical teaching guide in the 6th Edition of Selling: The Profession, one of the premier Sales textbooks.

Riverside, California October 24, 2011 – Surado Solutions, the developer of sensible On-Premise and Cloud SaaS CRM solutions for more than 16 years announced that it has partnered with sales technique Authors Dr. David J. Lill and Jennifer K. Lill to include Surado CRM Online with Selling: The Profession, 6th Edition. Surado CRM Online software for Education will be used by Professors as part of their sales teaching curriculum and Students will get hands-on experience using real world tools.

Higher educational institutions in more than 35 U.S. states and five countries have already adopted Selling: The Profession and Surado CRM Online as part of their teaching curriculum. These institutions include Weber State University, Pennsylvania State University, San Diego State University, Arizona State University, New Mexico State University, University of Delaware, University of North Dakota, Southeast Tech Institute, University of Massachusetts, Cincinnati State University, Wichita State University, Aurora University, Edith Cowan University, Australia, and the International University in Vienna, Austria.

Professors will have the opportunity to familiarize themselves with new Surado CRM Online cloud-based software to manage relationships and sales. Rather than simply being told about technology tools for salespeople, students will have the opportunity to use professional tools of the trade and get hands-on experience managing prospects and organizing sales calls and objectives using their very own state-of-the-art software.

Surado CRM Online is a complete CRM suite with Sales, Marketing & Customer Service features. Students will be exposed to Surado’s rich Sales feature set including, Contact & Account Management, Activity Management, Document Tracking, Opportunity Management, Sales Forecasting, Sales Pipeline Management, Sales Process Workflow, Sales Automation, Reporting and much more.

“We wanted to provide our professors and their students with the most current, advanced CRM software on the market today that both professors and students would find easy to use and understand. Surado CRM Online has an extremely user-friendly interface, which makes it an excellent in-class teaching and demonstration tool,” said Dr. David J. Lill, Co-Author of Selling: The Profession. “In addition, we felt it was important to provide software with cloud-based capabilities, which is the way of the future in all software and computing, and especially in CRM software.”
Surado will provide Professors and Educators access to Surado CRM Online as well as CRM for Education tools and techniques that they may use in classes. In addition, each student purchasing Selling: The Profession will be eligible to receive an education subscription of Surado CRM Online.

“Surado continues to invest in tomorrow’s generation by providing hands on experience in Online CRM technology to students across the world,” said Sundip R. Doshi, Surado CEO. “Dr. David J. Lill and Jennifer K. Lill are exceptional individuals and Selling: The Profession is an absolute must for any student learning the ins and outs of today’s competitive selling profession.”

About Selling: The Profession, 6th Edition
Selling: The Profession is a complete teaching and training program for students, sales educators, and practitioners alike. It has been called the most complete A to Z book on selling ever written by James Malinchak, featured on ABC’s Hit TV Show, “Secret Millionaire” and Founder, The 6th edition of Selling: The Profession shows how to use the latest technology such as tablets, smartphones and social networking to sell more effectively. The book also includes 32 brand new case studies and 32 role-play exercises. For more information on Selling: The Profession, please visit

About Surado Solutions, Inc.
Surado Solutions, Inc., founded in 1995, is headquartered in the University Research Park, Riverside, California. Surado celebrates 16 years of CRM Success with on-premise and cloud SaaS CRM product lines for small to medium sized businesses. Having sold CRM solutions in more than 64 countries worldwide in the English language, Surado recently announced localization initiatives including local language support for its Cloud SaaS flagship product, Surado CRM Online. Surado CRM Online is a solution for small to medium sized businesses around the world. Surado CRM includes all core CRM functionality including Contact and Account Management, Sales Automation, Marketing Automation, Customer Service and integration for a complete 360 degree view. Surado offers specific editions based on size, complexity and regional localization needs. For more information about Surado CRM products globally, please visit To sign up for Surado CRM Online for Education using Selling: The Profession, please visit


News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here