Mind-blowing revenue, record-breaking sales, and the highest ever purchase rate per minute, make holiday seasons the most lucrative time for both retailers and e-commerce businesses across the globe.
With the stellar growth in e-commerce transactions, it is quite evident now that people prefer online shopping over standing long hours in store aisles for buying their much-desired purchases.
So to make a long story short, if you are an e-commerce retailer and have not yet jumped on the bandwagon, as one of the most popular vendors of CRM for SMB and startups we advise you not to waste a single second of the shopping frenzy and therefore just start planning for your Christmas sales strategies and marketing campaigns and rake in the profits as fast as you can.
Hence for your convenience, we have created this quick and helpful guide of tried and tested methods to capitalize on Christmas sales which can usher joy and revenue growth.
Different types of online stores need to come up with different kinds of Christmas sales strategies.
Now, if you are selling gift items, it is high time that you should be going full-throttle in marketing since according to research gift shopping accounts for more than 50 percent of all Holiday season spending.
Even the same goes for drinks, food, decorations, and travel-related businesses.
However, these are not the only business that can take advantage of the Holiday season sale.
Hence, even if your products or services are not directly related to Christmas, like us selling Salesforce Alternative CRM solutions in the marketplace, you must still devise a Christmas special marketing plan.
So as a seller of products or services that are directly not associated with Christmas, you cannot think of a connection, try to be a part of the festivities, by simply offering discounts and special deals on whatever you are selling, since even if it does not bring any sale, but it will definitely help build trust for your brand among your consumers.
Decorate Your Website And Online Store
Do not keep your business website dull and lackluster during Christmas. Hire a professional web designer and (if not much) at least change the color, form or add some innovative greetings icon that can make your website look festive and joyous, so that the moment a visitor lands on your business webpage they must be able to notice that spirit of joy and celebration while browsing through your online store.
Hence do your research in advance, think of all those decorated shopping malls that you have seen during the Holiday season and spend some of your Christmas marketing budgets on giving your website a festive makeover for finding business growth.
Create Special Offers For The Special Occasion
Needless to say, special occasions like Thanksgiving, Halloweens, or Christmas are ideal for running special discounts, promotional offers and deals.
Remember nothing catches the consumer’s eye like a special offer.
Hence you must try to come up with something special, even if that means proving free gift wrapping service to the customers visiting your online store.
Think of the maximum that you can do to make your customers happy since when you go that extra mile for your customer, make no mistake they will surely return your favor in one way or another in the days to come.
Create Innovative Social Media Campaigns
As we mentioned even earlier that Christmas can be a great occasion for launching a contest or sweepstakes.
Hence post relevant Holiday season-related content that talks about your special arrangements and plans on the social media platforms and ask questions to find out what more your consumers want and thereafter start a conversation with your target audience.
Remember as social sharing also increase by manifolds before the Holiday season, if you can provide incentives to your target audience on the social platforms for sharing something related to your business, it will be the much-awaited icing on the cake for your sale during Christmas.
With all the craziness and wild figures that online sales are showing nowadays across the world, one can safely assume that are a multitude of people browsing through the internet with “an intent to buy”.
Therefore, it is natural that given the Christmas shoppers will make a lot of product-related searches businesses during the Holiday season can try Google Shopping Campaigns and Adwords or even if they do not have enough budget try other platforms like Facebook Ads or some of those daily deals websites in their locality specific marketplace.
Ideally, businesses that want to capitalize on their Christmas sales strategy should be sending emails to their subscribers, or past customers stored in their easy to use CRM software solution’s database well in advance, and thereafter as the day draws nearer, send customized emails with offers and subject lines like “Christmas sale ending in 4 days” or “Christmas gift hurry – last-minute delivery”.
Now, this does not necessarily mean that you start spamming or bluffing customers with bizarre emails since the idea of sending last-minute customized emails is to create just a bit of urgency and nudge the customers into purchasing before the Holiday season ends.
A very large number of online sales are done from mobile phones – and this number will only grow in the days to come.
Therefore ensure that your businesses have a responsive website for people browsing your store from their mobile phones since according to research it shows that mobile-friendly stores account for more than 50 percent of all e-commerce traffic.
Now if you are already using one of those popular e-commerce platforms or a premium theme, there is a good chance that your online store is already responsive, but if it is not, do not leave it to another time and get your website amended and redesigned right away.
Make the most of last-minute shoppers
Now if you are guessing that it is already probably too late to launch your Christmas sales strategies, then we can assure you that you are wrong.
In fact, it is pretty much the opposite.
According to research, it shows that every year, the Holiday season sale increase right after Thanksgiving Day and this upward trend continues for another one to two weeks.
Therefore, once your business can ensure delivery by Christmas Day, you can also get a plethora of orders from the last-minute shoppers during the festive times.
Finally, as the last tips, we would advise you that it is extremely necessary to follow up with the customers who have purchased from you during this Christmas.
This is because, Christmas sale is not about a one-off purchase, but rather it is more about building relationships with your customers.
Therefore get in touch with your customers to ensure that they are happy with the products or services that you have provided, and ask them to join your social media pages and share their experience with your brand.
You can even offer your customers membership plans or discount codes with special benefits which is an excellent idea to build loyalty and find repeat customers.