Super Bowl-themed inside sales promotion ideas


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Seattle, to put it mildly, is a little excited about the Super Bowl in a couple weeks against the Denver Broncos.  I imagine inside sales teams nationwide have a significant opportunity to leverage the coming Big Game to execute some themed promotions, but the Pacific Northwest in particular can finish the month of January strong with some Seahawks-centric ideas.

Below are ideas both generic and specific.  And if you’re managing a team outside of the Northwest, feel free to go Beast Mode all the same.

Host a Super Bowl party for winners
Whatever the criteria (appointments set, deals closed, etc.), consider the grand prize of a hosted Super Bowl party for the winner and his/her family & friends. It could be hosted at your building (using a big-screen TV or projector) or could be hosted at the employee’s house with catered food, decorations, etc. It could be a team viewing party for winning salespeople together, or something specific to the sales rep and his/her friends & family.

Jersey and autographed merchandise giveaways
In Seattle especially, just about everybody wants a Seahawks jersey right now. They’re at least $100 per if you want the real thing, and they make great sales incentives. Use them as a drawing, or tell every rep that if they hit a certain level or milestone they get their own custom jersey ordered in time for the game.

Paper football face-offs
Remember this game from when you were a kid? You fold a piece of paper into a tight, triangle-shaped “football” and push it back and forth across a table. If the football crosses the table edge and stays up, it’s a touchdown. Then you “kick” the extra point with your finger through a (literally) hand-made goal post on the other end. It’s a pretty dumb game, frankly, but could be a fun way of rewarding reps and doing a short “face-off” game to determine a particular prize winner. Of course, you could also create a March Madness-style elimination tournament playing paper football.

Beast Mode Power Hours
With some clients, we’ve organized “Power Hours” where a specific list is hit hard by the whole floor (or a particular sales team) with a focused pitch, message, offer, etc. If you’re not doing these, now is a great time to do it. Put out a bunch of Skittles and make it happen.

Parking lot field goal attempts
Probably don’t want to do this inside the office, but get yourself a Nerf football and let reps try to kick a field goal for prizes. The farther away they kick from, the better the prize would be if they make it.

Tackle your VP of Sales
Hit your number and you get to make an open-field tackle on…..yeah, nevermind on that one.

Curious to hear what other ideas you have, Seahawks related or not…

Republished with author's permission from original post.

Matt Heinz
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty.


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