SugarCRM Previews New CRM Features and Cloud Services at SugarCon 2009


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Cloud Connectors and Improved Web Services Framework Provide Tighter Connections to the Web

Mobile Studio Editor Allows for Seamless Customization of Mobile Applications

Cupertino, Calif. (February 2, 2009) – SugarCRM Inc., the world’s leading provider of commercial open source customer relationship management (CRM) software, today announced that it will preview new CRM features including, an improved web services framework, additional Cloud Connectors and mobile customization features at SugarCon 2009, SugarCRM’s third annual customer and developer conference.

“Customers expect external data to be collected, assembled and delivered seamlessly in their web and mobile CRM applications,” said John Roberts, CEO of SugarCRM. “The new capabilities announced at SugarCon will provide developers with the most modern CRM development platform, coupled with cutting edge features to help customers succeed in a tough economy.”

Zoominfo and CrunchBase Cloud Connectors Now Available

SugarCRM announced that Cloud Connectors for Zoominfo and CrunchBase are now embedded within SugarCRM, allowing users easy access to internal and external company contact information. Zoominfo is the leading business information search engine with profiles of over 45 million people and five million companies. CrunchBase is a free database of over 14,000 technology companies and 25,000 people. SugarCRM Cloud Connectors connect via Web Services to leading third-party data service providers so that users can obtain the most up-to-date account and lead information directly within SugarCRM.

“SugarCRM’s Cloud Connectors make it possible for services such as Zoominfo to quickly and easily integrate with a customer’s CRM system, minimizing risk while providing immediate value,” said Bryan Burdick, CEO of Zoominfo. “These new capabilities give SugarCRM users an edge in understanding and engaging new prospects and existing customers.”

The additional Cloud Connectors highlight the momentum of the Sugar Cloud Connectors framework, which was introduced in December 2008 with connectors for Hoover’s, Jigsaw, LinkedIn and CrunchBase. Developers can utilize the framework to build new Cloud Connectors that augment information within SugarCRM. Developers can make them available on SugarForge or SugarExchange, SugarCRM’s marketplace for commercial extensions

Web Services Framework

SugarCRM is introducing significant improvements to its web services framework that streamlines the performance of web service calls and allows for third-party developers to more easily create and maintain integrations to the SugarCRM application. In addition, SugarCRM has added a Representational State Transfer (REST) interface that allows for easier development of REST services based upon Sugar data.

Themes Framework

The upcoming release introduces a new framework for creating and managing Sugar Themes, the user interface layers that present pre-built and custom themes offering different styles, colors and navigation of SugarCRM. This new framework utilizes cascading style sheets (CSS) which allow developers to create new themes without writing code. Customers can now more easily create unique themes suited to the needs of companies or the preferences of individual developers.

Mobile Studio Editor

The new Mobile Studio Editor provides greater customization capabilities to optimize SugarCRM for mobile devices. The Mobile Studio Editor delivers pre-built layouts and views for modules that are designated for mobile use. Users can select which modules to view in the wireless client and also more easily tailor the layout and fields for the wireless client from within Sugar Studio, SugarCRM’s administration console.

Dynamic Teams

In addition to the new features above, Sugar also introduced new dynamic team capabilities that enable users to add multiple individuals or teams to a CRM record to enhance collaboration on complex projects. For example, a user could assign an executive sponsor, professional services team and customer advocate to a given account. These individuals would be alerted on any communications or status changes for that specific account.

Sugar Cloud Connectors and the Cloud Connector framework are available for use today. The other features will be available for beta testing next month and will be available this spring.

To sign-up for a free trial of Sugar Professional, please visit:

About SugarCRM

Sugar CRM is the world’s leading provider of commercial open source customer relationship management (CRM) software. Founded as an open source project in 2004, SugarCRM applications have been downloaded over five million times and currently serve over 500,000 users in 75 languages. Over 4,000 customers have chosen SugarCRM’s On-Site and Cloud Computing services over lock-in based, proprietary alternatives. In the last year, SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise. For more information, call (408) 454-6900 or 1 87 SUGARCRM toll free in the US, email [email protected], or visit

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