The time when there are 85% of consumers prefers apps over websites it has become imperative for businesses to market their apps vigorously to reach a wider audience. But unfortunately, there are some entrepreneurs who think developing an awesome app can give them a great return on investment. Thus they forget to give the same importance to the marketing of that app. And this is the loophole of their overall business strategy.
You’re an entrepreneur who wishes to build an app for your startup and solve the problems of your targeted customers. So with your idea, you contact app developers to build a flawless app and simultaneously you hire a talented UI/UX designers to help you create an awesome journey for your customers. And finally, with this great mobile app development team, you create a wonderful app. Now, you assume that the app will go out and the world will accept it with open hands. But that’s not the case, this is definitely not how it works.
If you don’t think of a way to present the app before your target audience, how will they find it? Thus to achieve the success in the highly competitive market, you need to level up your marketing strategies as well fill the missing loophole of your overall business strategy.
Here we list down five reasons why startup mobile application marketing is equally important as its development. So, without further ado, let’s have a look:
#1 Brand Establishment
After developing a new app, you would definitely like to grab some eyeballs and build yourself as a brand in the market. And this is why you should market your app among your audience. The better your marketing strategy will be the more customers can reach your product. So, depending on how you market yourself, your audience will build a perception about your brand. The more you involve your customers with your mobile app, the more would be their inclination towards your product or service.
#2 Better Customer Engagement
Your mobile app can be a great communication platform between you and your customers. Whether the information is about special discounts, offers or promo codes, you can convey all the information you want to your customers easily. Moreover, your customer would be able to place a review about your products and services. And this can help you understand your audience’s requirement and improve your product accordingly. So market your mobile app to your audience, let them know you are open to reviews and feedbacks.
#3 Better Visibility
As per Flurry Analytics, more than 69% of time spent on mobile is utilized exploring apps. In such a scenario it becomes really important to market your app to capture the attention of the users. Smart marketing strategies can give better visibility to your app. And the more visible an app can be, more people will install it. And once people will install your app, it wouldn’t go unnoticed by them if you continue pitching them through notifications.
#4 Tough Competition
You are not the only business with an app on the digital landscape. There are many like you thriving and fighting to gain the attention of their customers. Like you, many of them think they have made the best app in the world and always live by the assumption that it will be a grand success. Yes definitely, creating a great app is an achievement in itself. You need to tell your audience how great it is as well. You have to tell them how it works, explain to them the whole user interface and how it can add value to their lives.
#5 Relationship Building with Your Customers
Why did you create an app in the first place? Definitely, you must have seen a problem and to solve that you made a product or thought of offering a service, isn’t it? Thus you should highlight your motive in front of your customers. Let your customers know how your product can add value to their lives. Let them know you have a solution addressing their problem. Be clear on who your target audience is and market your app in a way that highlights your whole motto behind building it.
Let me Conclude:
With countless apps available on the Play Store, your target audience has a lot of choices to make. And since the competition is tough, every business is trying the level best to market its app. So why should you stay back? If you do not market your app, no matter how good it is, it is bound to stay behind. As the users have too many choices to make, it is your responsibility to let them know how good your app is and why they should choose it.
So marketing your startup mobile app is as important as developing it. Do it by building and implementing a solid marketing strategy, reach a wide audience and get great ROI.