StreamServe Persuasion enables organizations to profit from what they know about their customers


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New version of EDP software enhances customer value by presenting a persuasive, consistent and personalized experience across all communication channels

BURLINGTON, MA, USA – November 14, 2006 – StreamServe Inc., the global leader in Enterprise Document Presentment (EDP) software, today launched StreamServe PersuasionT, an EDP solution that enables organizations to enhance the value of their customer relationships by presenting a persuasive, consistent and personalized experience across all communication channels. StreamServe Persuasion ( permits companies to take information from enterprise applications such as ERP, CRM, SCM and legacy systems and transform it into business correspondence that acts as a dynamic and personalized marketing vehicle for cross-sell, up-sell and brand building. As a result, companies are able to profit from what they know about their customers.

Persuasion empowers business people to take control of the creation, presentment and distribution of customer communications by providing user-friendly tools and a simple Web-based graphical user interface (GUI) that helps optimize communication across all touch points through the use of context-sensitive EDP rules. This is done with making few or no changes to existing systems. It also relieves IT of much of the traditional burden of coding document-related functions by consolidating those activities into one simple application.

Persuasion also facilitates an organization’s transition to a service-oriented architecture (SOA). StreamServe has accomplished this by modifying the underlying architecture of its server products, thus enabling its customers to replace their older, monolithic server architecture with a modular, service-oriented architecture. This architecture provides a framework for the implementation of components that can host services.

“Global 2000 companies spend more than 20 percent of their marketing budgets building and promoting their brands,” said Chris Stone, president and CEO of StreamServe. “And then they turn around and dilute that investment by communicating inconsistently across communication channels. They also spend millions on gathering customer information, and then largely waste that effort by sending out generic communications that prove to the customer that the company has absolutely no clue as to who he or she is.

This is one of the biggest wasted opportunities in business today. Persuasion changes that. It enables companies to personalize their communications on a massive scale, and that has the power to turn indifferent customers into loyal and profitable customers.”

“With StreamServe, we have already improved our customer service rating from 6.2 to 7.5 (out of 10) in less than two years, which is a very significant leap in our industry,” said Bertjan Teunissen, project leader at Agis, one of the largest healthcare insurers in the Netherlands. “StreamServe Persuasion facilitates powerful customer communication by enabling targeted messages for diverse groups of individuals. The combination of clear and effective communication with a consistent brand identity leads to improved customer satisfaction, reduced customer churn and increased sales.”

Persuasion also contributes to profitability by lowering costs in several ways. Because Persuasion can deliver a document in any format via any channel – email, hard copy, Web, fax, SMS, etc. – it is an easier and more efficient way to create and maintain document production and distribution, including providing self-service capabilities for customers to migrate at their own pace to much less expensive electronic distribution channels. Customers that have adopted Persuasion have saved as much as 90 percent on paper, printing and postage.

By equipping the organization to substantially improve the quality of document design, Persuasion also eliminates much of the confusion that results in customer service calls. Calls that are made can be handled more efficiently because the customer service representative works with exact electronic versions of the documents the customer receives, and has fast access to the customer’s records. Better information means shorter, more effective calls as well as cross- and up-sell opportunities during the call.

“Content-centric and personalized communications can boost revenue, lower costs, reduce customer churn and increase cross-selling opportunities,” said Ken Chin, research vice president, Gartner. “Delivering better design integration and workflow automation enables workers in marketing and other business units outside of IT to design and develop materials to be published. This enables organizations to create personalized, content-centric communications more quickly and at a lower cost, helping to drive new sales and reduce customer churn.”

Persuasion adds value to documents in a variety of industries, including financial services, utilities, telecommunications and retail/distribution. For instance, in the financial services arena, Persuasion is already being used to turn the account statements from a bewildering, indecipherable record of transactions into an easily understood, user-friendly document that increases customer satisfaction and provides the opportunity to include marketing messages to enhance sales to current customers.

In the utilities and telecommunications space, StreamServe Persuasion is being used for e-invoicing, reducing paper, printing and postage costs while enhancing the efficiencies within the enterprise. It is also being used to fulfill regulatory requirements for offering e-invoices in many European countries.

In the retail/distribution area, Persuasion is being used for the creation and presentment of price tags, shelf tags, pick tickets, etc., enabling major chain stores to quickly respond to changes in the competitive landscape and maintain a consistent brand and pricing structure across hundreds of store locations.

“We take all the data stored in your front and back end systems and turn it into engaging, personalized customer communications,” said Mr. Stone. “In a time when companies are feverishly seeking to find a sustainable competitive advantage, adopting Persuasion is virtually a no-brainer.”

To learn more about StreamServe Persuasion, please go to

About StreamServe Inc.

StreamServe Enterprise Document PresentmentT (EDP) software enables the world’s leading companies to communicate effectively with their customers, partners and suppliers through the automated creation and presentment of documents in any format and channel. StreamServe’s EDP solutions enable more than 4,400 customers in 130 countries to present a full range of interactive, electronic and print-based documents generated by enterprise applications. Customers include leading global companies such as Bayer, BMW, CLP Power Hong Kong, Circuit City and DaimlerChrysler Bank. StreamServe is headquartered in Burlington, MA, and has 15 offices worldwide.

StreamServe®, the StreamServe logo, StreamServe EDP, StreamServe PersuasionT and “How Does Your Company Present Itself?” are all trademarks of StreamServe Inc. Some software products marketed by StreamServe Inc. and its distributors contain proprietary software components of other software vendors. Other marks are trademarks or registered trademarks of their respective holders. ©StreamServe Inc. 2006

StreamServe USA
Jeff Grossman

[email protected]
P (781) 761-6614
F (781) 229-6622

Keith Giannini or Amy Burnis
Schwartz Communications, Inc.
[email protected]
P (781) 684-0770
F (781) 684-6500

StreamServe UK
Kelley Rotari
[email protected]
P +44 (0) 207 681 6267
F +44 (0) 207 681 6570

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