Steve Jobs: Apple Doesn’t Do Market Research

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Most companies turn to outside consultants, focus groups and media relations firms to try to understand their market.

Apple creates products like a monarchy, with all big decisions flowing down from Emperor Steve.

Here is a quote from Steve Jobs saying that Apple doesn’t do market research from a post arguing why no one innovates like Apple.

“We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products.”

Mr. Jobs elaborates the Apple design design philosophy from Fortune.

“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do.”

Jonathan Ive, Apple product design VP, explains how Apple’s primary goal is not to make money, but to make great products that people will love.

“Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products… We trust as a consequence of that, people will like them, and as another consequence we’ll make some money. But we’re really clear about what our goals are.”

Apple has a very clear vision: Make the very best products that people will love to use, business will follow.

Read more at Bokardo.

Republished with author's permission from original post.

Cayley Vos
Cayley Vos is the owner of Netpaths and has developed websites, from concept to on-line deployment, since 1997. His grasp of internet capabilities is reinforced by 15 years of computer experience. Cayley has an especially effective ability to explain to clients a project's technical design requirements and potential technical solutions in readily understandable terms. Expert in search engine optimization and obtaining top placement in Google and other major search engines.

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