Stephen Wunker on Jobs To Be Done

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After many years of practice, this fall there seems to be a proliferation of material being published on the popular Jobs To be Done theory. One of the recent books on the subject is a long-time favorite author of mine, Steve Wunker. Steve’s Steve Wunkerbook, Jobs to Be Done: A Roadmap for Customer-Centered Innovation offers a perspective that most would associate with his long-time colleague of Steve’s, Clayton Christensen. Steve’s first book, Capturing New Markets: How Smart Companies Create Opportunities Others Don’t is a long time favorite of mine and still worth a read today.

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Republished with author's permission from original post.

Joseph Dager
Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. He has authored the books the Lean Marketing House, Marketing with A3 and Marketing with PDCA. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg's Business Week Exchange.

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