StayinFront Adds On-Demand CRM for Life Sciences Sector

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STAYINFRONT ADDS ON-DEMAND CRM OPTION FOR LIFE SCIENCES

StayinFront EdgeRx Delivers Industry-Specific, On-Demand CRM

for Pharmaceutical and Biotech Companies

FAIRFIELD, N.J. (September 30, 2009) – StayinFront, Inc.
, a leading global provider of CRM and
decision support solutions, announced today the introduction of StayinFront
EdgeRx, a new On-Demand CRM and analytics solution developed specifically
for Pharmaceutical and Biotech companies.

StayinFront EdgeRx draws on StayinFront’s 20 years of industry leadership in
driving innovative life sciences CRM technology. By extending that expertise
to on-demand solutions, pharmaceutical and biotech companies can now benefit
from an offering that is rich in functionality, fast to deploy, agile in the
field and complete with uncompromised analytics.

StayinFront EdgeRx helps field sales teams more effectively manage their
territories and sales managers to measure, respond and coach their teams for
improved productivity and overall results. The StayinFront EdgeRx product
also includes comprehensive hosting services, automatic upgrades, web-based
training and the option to add support services such as help desk and
hardware asset management.

StayinFront EdgeRx can be accessed by users online or
offline and unlike basic browser applications, it works, looks and performs
like a desktop application offering superior user experience and
performance. Key features include targeting, call tracking, sample inventory
management, electronic signature capture, state expense capture, Google maps
and integrated analytics.

“CRM for pharmaceutical and biotech companies just got easier. StayinFront
EdgeRx offers the ability to deploy a new CRM system rapidly, reduce costs
and still provide sales and marketing teams with the tools they need to
drive market share. We have streamlined implementation and
speed-to-deployment without compromising the critical biopharma
functionality our customers rely on. StayinFront EdgeRx is a fantastic
value,” said Ken Arbadji, vice president of Sales for StayinFront U.S.

Dale Hagemeyer, Managing Vice President – Gartner Industry Advisory Services
added, “We’re seeing that one size doesn’t fit all for global pharmas and
that often a combination of on-premise and SaaS provides the greatest value
across the various markets. Greater flexibility is also super-critical as
the kind of customization done 2-3 years ago is rarely done or even
necessary with some of the latest tools. Similarly, the role of ‘software
vendor only’ is giving way to new support service models that combine the
ability to tailor specialized and tiered support services backed by deep
industry expertise.”

StayinFront EdgeRx is a single system that is highly scalable and
accommodates multiple roles such as primary care, specialty care, key
opinion leaders, medical science liaisons and institutional sales. The
system also allows administrators to easily make changes, saving time and
money in IT supervision and maintenance.

StayinFront has been a trusted partner to the world’s top pharmaceutical and
biotech companies and offers something few on-demand CRM vendors can –
single-vendor accountability. StayinFront can provide the entire solution,
from software to infrastructure to support services with the assurance of
trained and experienced in-house life science professionals.

For more details about StayinFront EdgeRx or to experience an online
demonstration, please visit stayinfront.com .

About StayinFront

For over 20 years, StayinFront has been a global leader in the development,
delivery and support of leading CRM and decision support tools. From new
products such as Edge and Web Detailing to the full suite of online and
offline solutions, StayinFront’s innovative technology helps increase sales
force effectiveness while delivering robust performance and flexibility.
On-demand or on-premise, StayinFront provides the rich functionality, fast
deployment and easy to use tools that your teams need to sell more and
manage better.

StayinFront has been chosen globally as a strategic partner by many of the
world’s top life sciences, consumer goods, financial services and
business-to-business companies and StayinFront solutions have been
implemented in over 65 countries in 25 languages.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois,
the United Kingdom, Ireland, India, Australia, Singapore and New Zealand.
For more information, visit www.stayinfront.com
.

Copyright 2009. StayinFront is a registered trademark of StayinFront, Inc.
All other trademarks are owned by their respective companies. Protected by
International Copyright Law.

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